Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio's future? Mark Ramsey (http://www.markramseymedia.com) talks to MMR PD Bill Weston (http://www.wmmr.com) about one key ingredient in transforming a radio brand into a legend - and how to keep it that way.
Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).