Sean Gailey knows lifestyle brands (and all radio stations are lifestyle brands). As Creative Overlord of JINX (http://www.jinx.com), Sean spends every day balancing the growth of a brand with the core values on which that growth depends. Watch this conversation with Mark Ramsey (http://www.markramseymedia.com) and the way Sean talks about the critical importance of innovation and risk-taking and going "one step beyond" and saying "no" to whatever violates the integrity of the brand. Great lessons here for all broadcasters in all markets.
Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).