Is it a bad thing? Or is it great - as long as it accompanies strong ratings? In this highlight from the opening conference of the recent Worldwide Radio Summit (http://www.worldwideradiosummit.com) moderated by Triton's Mike Agovino (http://www.tritondigital.com), Rick Feinblatt, VP/Greater Media Radio (http://www.greatermedia.com), and Scott Herman, EVP/Operations CBS (http://www.cbsradio.com), discuss how radio should react. Can controversy be "bad" as long as the ratings are strong?
Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).