Steve Jones is VP Programming for NewCap Radio in Canada and the author of the new book "Brand Like a Rock Star" (http://brandlikearockstar.com). Mark Ramsey (http://www.markramseymedia.com) talks to Steve about branding lessons broadcasters can learn from the biggest rock stars in the universe. That includes the importance of passion, the balance between consistency and change, the importance of "mystery," and a whole lot more. Less