Steve Jones is VP Programming for NewCap Radio in Canada and the author of the new book "Brand Like a Rock Star" (http://brandlikearockstar.com). Mark Ramsey (http://www.markramseymedia.com) talks to Steve about branding lessons broadcasters can learn from the biggest rock stars in the universe. That includes the importance of passion, the balance between consistency and change, the importance of "mystery," and a whole lot more.
Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).