Mark Ramsey Media

About this original series

Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).

Episodes of Mark Ramsey Media

    • Play Radio Hires the Internet Star - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      Radio Hires the Internet Star

      From YouTube darling to radio jock - that's the trajectory of teenaged social media maven Andrea Russett, who just recently landed a regular gig with Oasis Radio Group's HOT 107.9 in Fort Wayne, IN. It's a new and great (and obvious) way to develop talent: Find the talent who already has an audience and bring him or her aboard. And with 32 million video views, over 250,000 YouTube subscribers, and more ethan 100,000 Twitter followers (@AndreaRussett), Andrea already has quite the audience. Mar...

      • Release date
        May 17, 2012
      • Runtime
        10:32
    • Play How Should Radio React to Limbaugh-style Controversy? - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      How Should Radio React to Limbaugh-style Controv...

      Is it a bad thing? Or is it great - as long as it accompanies strong ratings? In this highlight from the opening conference of the recent Worldwide Radio Summit (http://www.worldwideradiosummit.com) moderated by Triton's Mike Agovino (http://www.tritondigital.com), Rick Feinblatt, VP/Greater Media Radio (http://www.greatermedia.com), and Scott Herman, EVP/Operations CBS (http://www.cbsradio.com), discuss how radio should react. Can controversy be "bad" as long as the ratings are strong?

      • Release date
        May 7, 2012
      • Runtime
        02:54
    • Play Pandora: Internet Radio Growth coming from AM/FM Radio - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      Pandora: Internet Radio Growth coming from AM/FM...

      So says Pandora CEO Joe Kennedy in this opening session from the recent Worldwide Radio Summit (http://www.worldwideradiosummit.com), moderated by Triton's Mike Agovino (http://www.tritondigital.com). Joe shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio. From Mark Ramsey (http://www.markramseymedia.com)

      • Release date
        May 7, 2012
      • Runtime
        03:04
    • Play Fred Jacobs on the Emotional Attractions to Radio - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      Fred Jacobs on the Emotional Attractions to Radio

      In this highlight from the Jacobs Media (http://www.jacobsmedia.com) TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences. It's from a session at the 2012 Worldwide Radio Summit (http://www.worldwideradiosummit.com) in LA. From Mark Ramsey (http://www.markramseymedia.com).

      • Release date
        May 2, 2012
      • Runtime
        02:02
    • Play Sellers and Programmers are Finally on the Same Side - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      Sellers and Programmers are Finally on the Same ...

      In the digital space, it's all about "value" - not about interruptive "ads" stuck in the middle of valued content. In many ways, the client's content IS the valued content. Mark Ramsey (http://www.markramseymedia.com) talks about how sellers and programmers are finally on the same side - the consumer's side ANd the client's side This video is from a Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com).

      • Release date
        Apr 23, 2012
      • Runtime
        04:03
    • Play Radio is a Business of Ideas - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      Radio is a Business of Ideas

      Radio isn't in the "radio business," it's in the IDEA business. Mark Ramsey (http://www.markramseymedia.com) talks about what that means in this Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com).

      • Release date
        Apr 23, 2012
      • Runtime
        02:16
    • Play What "Local" Really Means (It's Not What you Think) - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      What "Local" Really Means (It's Not What you Thi...

      "Local" isn't an address - it's a state of mind, and it would be a grave mistake for broadcasters to assume otherwise. Mark Ramsey (http://www.markramseymedia.com) talks "local" - what it really means - in this video Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com).

      • Release date
        Apr 23, 2012
      • Runtime
        03:32
    • Play The Power of Radio's Relationships - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      The Power of Radio's Relationships

      Relationships are key to radio's future - the relationships between radio brands, their consumers, and their clients. Mark Ramsey (http://www.markramseymedia.com) outlines this central point. This video is from a Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com).

      • Release date
        Apr 23, 2012
      • Runtime
        01:37
    • Play CBS Radio's Dan Mason on Radio's Brands and its Digital Future - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      CBS Radio's Dan Mason on Radio's Brands and its ...

      Mark Ramsey (http://www.markramseymedia.com) talks with CBS Radio CEO Dan Mason (http://www.cbsradio.com/) about the importance of what's "between the songs" on CBS stations and how CBS is leveraging its relationships between consumers and advertisers on the local digital front. This is a great perspective on radio's future from one of the industry's leading broadcasters.

      • Release date
        Mar 23, 2012
      • Runtime
        10:00
    • Play How One AM Station Bills 20-Times the Average AM's Digital Revenue - Mark Ramsey Media on Blip Mark Ramsey Media episodes on Blip

      How One AM Station Bills 20-Times the Average AM...

      Mark Ramsey (http://www.markramseymedia.com) talks to Barry Leffler, CEO of WCHL in Chapel Hill, NC, and http://www.chapelboro.com, WCHL's community-oriented site which is exploding in revenue and earning WCHL roughly twenty-times what a typical AM station might earn as a percentage of total revenue. How does Barry do it? And how can you? Those are the questions we cover in this important conversation.

      • Release date
        Mar 5, 2012
      • Runtime
        14:47
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