Mark Ramsey Media
About this original series
Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).
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Category
Talk & Interview -
# Episodes
122 episodes -
Rating
TV-G
Episodes of Mark Ramsey Media
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Gordon Borrell on Radio's "Miserable" Digital Sa...
Gordon Borrell is a fan of radio, but not of radio's performance on the digital sales front. How are radio's digital selling efforts different from those of other media platforms? It turns out they differ a lot. "It's a sad thing," says the Borrell Associates (http://www.borrellassociates.com) head in this conversation with Mark Ramsey (http://www.markramseymedia.com). "You need to go to the highest level in the organization," says Borrell, to make the investments required to keep radio health...
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Release date
Jan 25, 2012
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Runtime
17:18
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How to make Listener and DJ Relationships Intera...
What's the point of being a "local" station if "local" DJs aren't interacting with "local" consumers? What if your listeners could interact directly with DJ's via mobile devices - and audio - going well beyond a typical Facebook page or TXT message? That's the premise of what Zambig (http://www.zambig.com) offers. Zambig has created tools designed to enable interaction between listeners and DJ's and to take those interactions social - with audio. Mark Ramsey (http://www.markramseymedia.com) ta...
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Release date
Jan 9, 2012
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Runtime
13:48
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Brand your Station the Rock Star Way
Steve Jones is VP Programming for NewCap Radio in Canada and the author of the new book "Brand Like a Rock Star" (http://brandlikearockstar.com). Mark Ramsey (http://www.markramseymedia.com) talks to Steve about branding lessons broadcasters can learn from the biggest rock stars in the universe. That includes the importance of passion, the balance between consistency and change, the importance of "mystery," and a whole lot more.
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Release date
Jan 6, 2012
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Runtime
14:07
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Creative Solutions for Radio Clients without Bre...
Never let the lack of creative across any platform prevent a sale again. Mark Ramsey (http://www.markramseymedia.com) talks to Yaman Coskun, CEO of Cash by Creative (http://www.cashbycreative.com) about his rich resource for customizable spec creative for almost any direct client category you can think of. Cash by Creative offers a useful resource for broadcasters trying not only to close new business, but to close that business across platforms for which the "right" creative might be scarce.
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Release date
Nov 21, 2011
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Runtime
09:34
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How to Build an Authentically Great Radio Brand
Sean Gailey knows lifestyle brands (and all radio stations are lifestyle brands). As Creative Overlord of JINX (http://www.jinx.com), Sean spends every day balancing the growth of a brand with the core values on which that growth depends. Watch this conversation with Mark Ramsey (http://www.markramseymedia.com) and the way Sean talks about the critical importance of innovation and risk-taking and going "one step beyond" and saying "no" to whatever violates the integrity of the brand. Great les...
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Release date
Oct 28, 2011
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Runtime
15:06
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The Future of Radio in Cars
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the questions addressed by Jake Sigal, founder and principal of Livio Radio (http://www.livioradio.com), a company committed to getting music from the Internet into peoples' ears, especially in the car. Mark Ramsey (http://www.markramseymedia.com) talks to Jake about the advantages (and weaknesses) of radio in an anything, everywhere mobile world.
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Release date
Oct 28, 2011
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Runtime
14:22
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Ishita Gupta on how Broadcasters can confront Ch...
In today's wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given that they are an inescapable part of the innovation process. How do we follow our passions and make a difference within our organizations in a time of such turbulent change while facing these fears head-on? That's why Mark Ramsey (http://www.markramseymedia.com) talked to Ishita Gupta. Ishita is founder of the terrific online magazine Fear.less (http://www.fea...
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Release date
Oct 20, 2011
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Runtime
15:05
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A Halloween Message for Radio
A lesson from one of Hollywood's most famous monsters for all the radio and media monsters of today.
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Release date
Oct 11, 2011
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Runtime
02:32
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How to Innovate the Radio Experience - Part 2
Innovation is often evolutionary, not revolutionary - you need to invite all stakeholders to participate from the beginning. And agency buyers are not making innovation any easier. That's the message from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (markramseymedia.com) talks to Kai about how to innovate the radio experience. T...
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Release date
Sep 27, 2011
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Runtime
12:58
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How to Innovate the Radio Experience - Part 1
"Maybe we shouldn't call it 'radio.'" That from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (http://www.method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (http://www.markramseymedia.com) talks to Kai about how to innovate the radio experience and what the consequences are for the medium. This is part one of our fascinating two-part conversation.
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Release date
Sep 27, 2011
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Runtime
12:34
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