Fierce price competition, painstaking cost-cutting, and widespread volatility is making life in the auto industry incredibly challenging. How has Renault adapted, and where does it see the auto industry heading? As a fledgling technology (and one of the great hopes for reducing global carbon emissions) can any electric car concept overcome such an inhospitable environment? Renault Group Commercial Director Len Curran and Electric Vehicles chief Andrew Heiron both offer their insights. (February 25 , 2010)