Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, explains the Love/Respect Axis at the annual Institute of Directors conference in London in April 2008.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks about Lovemarks at the annual Institute of Directors conference 2008 in London.