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About this episode

In this excerpt from his LiveBar, Live! presentation at the Roger Smith Hotel in New York City on December 14, 2009, Waggener Edstrom's Tac Anderson explains how social media holds the promise of greater validation for a brand's marketing efforts.Thanks to social media's evolution (starting with the geeks and now moving into the mainstream), brands can find out exactly what customers are saying about their products and services.

• Category

  Tech & Gadgets

• Release Date

  Dec 23, 2009

• Runtime

  02:57