LiveWorld's Bryan Person asks Deb Schultz and David Armano whether brands can afford to experiment with social media during an economic downturn.Deb is Bay Area consultant who is currently working with Proctor and Gamble to develop a Social Media Innovation Lab. She blogs at DeborahSchultz.com. David is the VP of experience design at Critical Mass in Chicago. He blogs at Logic + Emotion.Deb and David led a session at the 2008 Forrester Consumer Forum called "Viva La Evolution! Revolutionizing ROI Through 'Return on Insight.'"