With today's young women socially connected through online communities like facebook, myspace and twitter, web 2.0 savvy beauty and fashion brand mark is taking the lead in changing the way they shop for beauty online...creating digital tools, e-boutiques, facebook shops, and more.With 24/7 access to mark reps, customers are able to shop around the clock at their mark reps personal online store or e-boutique. And, there's even a free iphone app so customers can download the latest mark trend book and how-to videos on their iphone.mark rep, Taylor Waltmon tells us, "I've been a rep for a little over 3 years now and the new applications, theyve just made everything a lot more convenient and its really help me bring in a lot of new customers as well as boost my sales and give me the efficiency and convenience.My favorite application is the mark-girl facebook page. Theres actually a shop tab that customers can go through and click on and it can take them through the E-store and they can actually purchase right there and the greatest part is that they dont even have to leave their facebook page. And they can also find me as a representative."Taylor is one of more than 40,000 reps ­ they call themselves mark girls - who are changing the face of direct selling with these social media tools. And there's room for more... ­many more. The experts agree that viral technology is a must for any growing businesss, especially one that markets to this particular age group.Elaine D'Farley, Self Magazine's Beauty Director, says, "mark leads the trend in digital apps in the beauty space because theyre one of the first companies to be coming out with these. Theyre apps are designed to engage these young women. Reaching out to her and allowing her to sort of play with their product virtually."If you're interested in becoming a mark rep and creating your own dream job, you can sign up at www.meetmark.com. Also, check them out at facebook.com/mark-girl click on the "shop" tab, or follow them at twitter.com/markgirl. Less