Coined as the "hippest sporting event in New York City" by The New York Times. FANATIC was created by IDEALOGUE in 2002 as an immersive experience of soccer and community that contextualized adidas as a medium to facilitate culture. Teams have Included: Rockstar Games, Warp Records, alife, Supreme, aNYthing, The Tokion Sports & Leisure Club, Vice, BIG Magazine, The Fader Magazine, PSYOP, Chinatown Soccer Club, Nom DeGuerre, Opening Ceremony, The New Yorker, Complex Magazine, Accompanied Literary Society, Google Football Club, Bowery United, Syrup, The Diner and DL Killers. Less