Fitzrovia Partnership hopes to become a Business Improvement District (BID). They were founded by Derwent London plc in 2009 http://www.fitzroviapartnership.com/ *** Criticism of Derwent London and Fitzrovia Partnership in Fitzrovia News http://news.fitzrovia.org.uk/2009/11/24/plan-to-turn-%E2%80%9Clittle-oasis%E2%80%9D-into-busy-retail-precinct/ *** Camden Town Unlimited has been a BID since 2006. http://www.camdentownunlimited.com/ *** InHolborn BID has been a BID since 2005 and was expanded in 2010 to include part of Bloomsbury and all of St Giles http://inholborn.org/ *** New West End Company has been a BID since 2005 http://www.newwestend.com/