On November 14, 2011, the public radio program Marketplace from American Public Media — heard by more than 10 million people around the country each week — launched a new website at http://www.marketplace.org built on top of our new Drupal 7 content management system. At the Downtown LA Drupal meetup on January 17, 2012, at Droplabs, the team behind that project for an under-the-hood gave a tour of the site, shared its features and talked about about how it was made from concept to launch. Other topics of discussion included how to migrate 52,000 pieces of content from two different legacy CMSs into Drupal, how to change domains while moving to Drupal, how to increase your traffic instantly by 35 percent with search engine optimization and good planning, how to design and code for future enhancements and, most importantly, what you should do differently. Less