This is a trailer for the upcoming full length Flip the Media documentary film, produced within the MCDM program at the University of Washington.In this film we will explore how the media landscape is changing, as the traditional media gate-keepers (print, radio and TV) are being challenged by the rise of the amatuer content creator.With the barriers to technology and distribution becoming nearly non-existent, how will traditional media compete with the masses who will produce work for free? -Kirk Mastin Less