FOR PRICING & SPECS ON THIS CAR VISIT: http://kbb.com/new-cars/toyota/prius Back in 1997 when the Toyota Prius first went on sale in Japan, it earned the distinction of being the first mass-produced gasoline electric hybrid vehicle ever sold. Now in its third-generation the Toyota Prius carries on as a highly-efficient icon of the environmental movement. The distinct look, practical hatchback design and five-passenger cabin of the Toyota Prius remain for the third generation but are accompanied by a number of notable improvements. Enhanced aerodynamics, faster acceleration, improved fuel economy and new technologies combine to make this the best Prius yet. For more new car reviews, interviews and automotive news visit http://www.kbb.com today. Less