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    <description>A video show dedicated to new media, marketing &amp; joining the conversation.The late British comedian, Benny Hill, once ran this skit on his show: Watership down - you’ve read the book; you’ve seen the movie; you’ve bought the T-shirt…now, eat the pie. Time to eat the pie, people….or rather drink the juice from crayon Chief Interruptor, Joseph Jaffe. Books. Blog. Podcast. And now, Video = sight + sound + motion plus a healthy does of community, dialogue and partnership to serve up fresh, direct, honest commentary, interviews and insights on all things new media, marketing and joining the conversation.</description>
    <itunes:summary>JaffeJuiceTV is author of "Life after the 30-second spot" and "Join the Conversation", blogger and podcaster @ www.jaffejuice.com and Chief Interruptor of crayon, Joseph Jaffe's video show on all things new media, marketing strategy, creativity &amp; innovation, and joining the conversation. </itunes:summary>
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      <blip:puredescription>Goldman Sachs just sent $500m Facebook&amp;apos;s way, putting their valuation at $50bn. In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible valuation - but not from a logical or rational revenue-based or P/E based perspective; instead from a consumer behavior and strategic insights based vantage point.</blip:puredescription>
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      <description>Goldman Sachs just sent $500m Facebook&amp;apos;s way, putting their valuation at $50bn. In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible valuation - but not from a logical or rational revenue-based or P/E based perspective; instead from a consumer behavior and strategic insights based vantage point.</description>
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      <blip:puredescription>Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital? ; The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV. In other words, does traditional (digital) have an edge over social or is it the other way round? I think you know what I think. But what do *you* think?</blip:puredescription>
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      <description>Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital? ; The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV. In other words, does traditional (digital) have an edge over social or is it the other way round? I think you know what I think. But what do *you* think?</description>
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      <blip:puredescription>This week American Airlines announced they were pulling their fares and schedules from Orbitz. This isn&amp;apos;t the first time we&amp;apos;ve seen this kind of tension with respect to consolidated or aggregated offerings across industries like Music, Entertainment and the like. Perhaps it&amp;apos;s time for us to stop thinking about this from a seller&amp;apos;s perspective, but instead from a buyer&amp;apos;s viewpoint i.e. a customer centric approach.</blip:puredescription>
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      <description>This week American Airlines announced they were pulling their fares and schedules from Orbitz. This isn&amp;apos;t the first time we&amp;apos;ve seen this kind of tension with respect to consolidated or aggregated offerings across industries like Music, Entertainment and the like. Perhaps it&amp;apos;s time for us to stop thinking about this from a seller&amp;apos;s perspective, but instead from a buyer&amp;apos;s viewpoint i.e. a customer centric approach.</description>
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      <blip:puredescription>The old time you should ever be aware of the sound at a concert is when it sucks. ; Technology is no different. To illustrate my point, I use the &amp;quot;Four Seasons&amp;quot; in Atlanta as a great demonstration of paying attention to customers and their loyalty. Great job on Flipping the Funnel!</blip:puredescription>
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      <description>The old time you should ever be aware of the sound at a concert is when it sucks. ; Technology is no different. To illustrate my point, I use the &amp;quot;Four Seasons&amp;quot; in Atlanta as a great demonstration of paying attention to customers and their loyalty. Great job on Flipping the Funnel!</description>
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      <blip:puredescription>WOW! $6 billion dollars is a lot of money (even in my book), except if you&amp;apos;re GroupOn founder, Andrew Mason, who just rejected an acquisition offer from the Mighty Googol. So why not the love? Purchase price not high enough? Greed? Hubris? Deep philosophical concerns? All of the above? None of the above? Actually none of that really matters. What *does* matter is the rise of &amp;quot;local social&amp;quot; and the role that group-based social-commerce is going to continue to play in our lives. Get your Groove...&amp;apos;er Group On.</blip:puredescription>
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      <blip:puredescription>I recently sat down with Stanford Professor Jennifer Aaker to discuss her new book, &amp;quot;The Dragonfly Effect&amp;quot;. Check it out and enjoy!</blip:puredescription>
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      <blip:puredescription>From the JJTV vaults...an episode on the rise and role of channels within a video environment. Johnson &amp;amp; Johnson did just that about 2 years ago when they created a health channel that has over 2.5 million views to date. That may not seem like a lot (it&amp;apos;s a rounding error from the perspective of paid media impressions), but it is when you think about the very specialized and specific, targeted content that is created within a B2B and/or a B2C space. Most importantly, it&amp;apos;s a demonstration of &amp;quot;marketing as a commitment&amp;quot; versus campaign in a Google-dominated long tail environment. So congrats J&amp;amp;J. Keep the good work!</blip:puredescription>
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      <description>From the JJTV vaults...an episode on the rise and role of channels within a video environment. Johnson &amp;amp; Johnson did just that about 2 years ago when they created a health channel that has over 2.5 million views to date. That may not seem like a lot (it&amp;apos;s a rounding error from the perspective of paid media impressions), but it is when you think about the very specialized and specific, targeted content that is created within a B2B and/or a B2C space. Most importantly, it&amp;apos;s a demonstration of &amp;quot;marketing as a commitment&amp;quot; versus campaign in a Google-dominated long tail environment. So congrats J&amp;amp;J. Keep the good work!</description>
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      <blip:puredescription>When community meets commerce in an increasingly digital, connected and social world, great things are possible. This is all about GroupOn - Social Commerce meets Flash Mob meets FourSquare meets Daily Deal meets App. GroupOn had a banner day on August 19th when they brought a recognized brand (GAP) and did $11 million in sales when 445,000 people took advantage of 50% off a $50 deal. So who were the big winners? Gap or GroupOn? Or Both. Bottom line: These platforms are growing exponentially and the numbers are there even if you think they aren&amp;apos;t.</blip:puredescription>
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      <description>When community meets commerce in an increasingly digital, connected and social world, great things are possible. This is all about GroupOn - Social Commerce meets Flash Mob meets FourSquare meets Daily Deal meets App. GroupOn had a banner day on August 19th when they brought a recognized brand (GAP) and did $11 million in sales when 445,000 people took advantage of 50% off a $50 deal. So who were the big winners? Gap or GroupOn? Or Both. Bottom line: These platforms are growing exponentially and the numbers are there even if you think they aren&amp;apos;t.</description>
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      <pubDate>Mon, 13 Sep 2010 22:47:54 +0000</pubDate>
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      <blip:puredescription>Don&amp;apos;t look at the finger; look at where it&amp;apos;s pointing. In this case, it&amp;apos;s the proverbial minefield that is actually a field of daisies. In this case we&amp;apos;re talking about Chatroulette as a proxy for creativity and the latest example is &amp;quot;The Last Exorcist&amp;quot; (http://www.youtube.com/watch?v=CNSaurw6E_Q) In fact, it&amp;apos;s amazing how many marketers have played in this sandbox already - including the likes of Dr Pepper and Travelocity. If you think about it, there&amp;apos;s been more mainstream brand activation on Chatroulette compared to Twitter or FourSquare. So even if you&amp;apos;re not going to ever use Chatroulette, use it as inspiration; as a guideline in terms of how you should be thinking about new media, social media, emerging media and innovation.</blip:puredescription>
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      <description>Don&amp;apos;t look at the finger; look at where it&amp;apos;s pointing. In this case, it&amp;apos;s the proverbial minefield that is actually a field of daisies. In this case we&amp;apos;re talking about Chatroulette as a proxy for creativity and the latest example is &amp;quot;The Last Exorcist&amp;quot; (http://www.youtube.com/watch?v=CNSaurw6E_Q) In fact, it&amp;apos;s amazing how many marketers have played in this sandbox already - including the likes of Dr Pepper and Travelocity. If you think about it, there&amp;apos;s been more mainstream brand activation on Chatroulette compared to Twitter or FourSquare. So even if you&amp;apos;re not going to ever use Chatroulette, use it as inspiration; as a guideline in terms of how you should be thinking about new media, social media, emerging media and innovation.</description>
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      <pubDate>Mon, 13 Sep 2010 22:46:09 +0000</pubDate>
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      <blip:puredescription>A while back, consulting firm Booz-Allen wrote a very interesting piece called, &amp;quot;How to Brand Sand&amp;quot;. In today&amp;apos;s day and age where seemingly everything is under threat of being commoditized, along comes Nespresso and shows how color, variety and experience come together to prove otherwise for the coffee category. Your category should be no different. PS What a great gift for the holidays, &amp;apos;eh? PPS I have absolutely no relationship whatsoever with Nespresso, except that I&amp;apos;m a satisfied customer.</blip:puredescription>
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      <description>A while back, consulting firm Booz-Allen wrote a very interesting piece called, &amp;quot;How to Brand Sand&amp;quot;. In today&amp;apos;s day and age where seemingly everything is under threat of being commoditized, along comes Nespresso and shows how color, variety and experience come together to prove otherwise for the coffee category. Your category should be no different. PS What a great gift for the holidays, &amp;apos;eh? PPS I have absolutely no relationship whatsoever with Nespresso, except that I&amp;apos;m a satisfied customer.</description>
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      <blip:puredescription>The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story. Paying a premium to be &amp;quot;first&amp;quot; works only as long as the customer experience lives up to the high expectations associated with the brand promise. Antennagate has changed all of this. Apple has lost a lot of trust and I think we&amp;apos;ll see more and more people waiting on the sidelines with future launches.</blip:puredescription>
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      <description>The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story. Paying a premium to be &amp;quot;first&amp;quot; works only as long as the customer experience lives up to the high expectations associated with the brand promise. Antennagate has changed all of this. Apple has lost a lot of trust and I think we&amp;apos;ll see more and more people waiting on the sidelines with future launches.</description>
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      <blip:puredescription>I finally figured out who - or what - is to blame for the demise of advertising: F.E.T.A. (Failed Engagement Through Advertising) Exhibit A: This print advertisement in People Magazine. No call to action. No sampling. No demonstration. No website URL. No reason to believe.</blip:puredescription>
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      <blip:puredescription>It&amp;apos;s all about talent. It always was. In a recent survey reported by Mediapost, 78% of all companies professed to be doing social media, but only 41% of them said the had a strategy in place. That strategy is going to come from senior level marketers, but.... The list determined that only 43 out of 12,000 companies surveyed had senior level marketers in charge of social media. Only 26 of the 43 made up Fortune 1,000 companies. OK, so that help will come from agencies then, won&amp;apos;t it? Think again....TBWA\ just lost their digital czarina, Colleen DeCourcy and her entire band of digital brothers. Shiv Singh just left Razorfish for Pepsi (Agencies 0 Clients 1) Slowly but surely brands are building their social media practice one senior leader at a time...often at the expense of the agencies. One thing&amp;apos;s for sure, it&amp;apos;s a war all right.</blip:puredescription>
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      <description>It&amp;apos;s all about talent. It always was. In a recent survey reported by Mediapost, 78% of all companies professed to be doing social media, but only 41% of them said the had a strategy in place. That strategy is going to come from senior level marketers, but.... The list determined that only 43 out of 12,000 companies surveyed had senior level marketers in charge of social media. Only 26 of the 43 made up Fortune 1,000 companies. OK, so that help will come from agencies then, won&amp;apos;t it? Think again....TBWA\ just lost their digital czarina, Colleen DeCourcy and her entire band of digital brothers. Shiv Singh just left Razorfish for Pepsi (Agencies 0 Clients 1) Slowly but surely brands are building their social media practice one senior leader at a time...often at the expense of the agencies. One thing&amp;apos;s for sure, it&amp;apos;s a war all right.</description>
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      <pubDate>Wed, 11 Aug 2010 17:18:56 +0000</pubDate>
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      <blip:puredescription>Ladies look at your mouse. Now look at me. Now look at your mouse. Now here&amp;apos;s a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation. All in all. Spicy. Very Spicy. Key takeaway: We&amp;apos;ve become really good as social media as a campaign. Jury&amp;apos;s still out at our ability to deliver social media as a commitment.</blip:puredescription>
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      <description>Ladies look at your mouse. Now look at me. Now look at your mouse. Now here&amp;apos;s a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation. All in all. Spicy. Very Spicy. Key takeaway: We&amp;apos;ve become really good as social media as a campaign. Jury&amp;apos;s still out at our ability to deliver social media as a commitment.</description>
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      <blip:puredescription>Maybe it&amp;apos;s just me, but this year&amp;apos;s crop of Cyber Lions winners at Cannes don&amp;apos;t exactly make me feel too optimistic about Digital creativity and the progress (or lack thereof) we&amp;apos;ve made. I don&amp;apos;t think the winners were digital at all - at least not by standards of thinking about the Online, Interactive or Web standards. At best we were talking about Out of Home enhanced by Digital - as opposed to the other way around. In a nutshell, a giant step backwards imo. and not a great proxy for the future of digital creative. Do you agree or disagree with me?</blip:puredescription>
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      <description>Maybe it&amp;apos;s just me, but this year&amp;apos;s crop of Cyber Lions winners at Cannes don&amp;apos;t exactly make me feel too optimistic about Digital creativity and the progress (or lack thereof) we&amp;apos;ve made. I don&amp;apos;t think the winners were digital at all - at least not by standards of thinking about the Online, Interactive or Web standards. At best we were talking about Out of Home enhanced by Digital - as opposed to the other way around. In a nutshell, a giant step backwards imo. and not a great proxy for the future of digital creative. Do you agree or disagree with me?</description>
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      <pubDate>Tue, 10 Aug 2010 16:41:54 +0000</pubDate>
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      <blip:puredescription>A short while ago Amazon.com announced that they&amp;apos;re selling 80% more Kindle e-books than they are hardcovers. Take a moment and digest that. 15 years of hardcover sales eclipsed - and then some by 35 months of Kindle. wow. Place your bets and ask yourself (or your CEO or CMO), are you a hardcover or a Kindle?</blip:puredescription>
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      <description>A short while ago Amazon.com announced that they&amp;apos;re selling 80% more Kindle e-books than they are hardcovers. Take a moment and digest that. 15 years of hardcover sales eclipsed - and then some by 35 months of Kindle. wow. Place your bets and ask yourself (or your CEO or CMO), are you a hardcover or a Kindle?</description>
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      <blip:puredescription>A judge recently ruled in favor of YouTube in a law suit filed by Viacom in reference to the Digital Millennium Copyright Act. This is big news and has massive implications with respect to Intellectual Property and Content Creation in an increasingly digital, connected and social world.</blip:puredescription>
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      <description>A judge recently ruled in favor of YouTube in a law suit filed by Viacom in reference to the Digital Millennium Copyright Act. This is big news and has massive implications with respect to Intellectual Property and Content Creation in an increasingly digital, connected and social world.</description>
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      <blip:puredescription>Undercover Boss speaks to the core idea of &amp;quot;Flip the Funnel&amp;quot; with respect to customer service, customer experience and the power of employees to serve their customers. Yes, it&amp;apos;s a giant &amp;quot;product placement&amp;quot; and yes, it&amp;apos;s a little over the top and soppy at the best of times, BUT BUT BUT it also exposes the essence of the brand and isolates the unsung heroes that power the brand. This program embodies the spirit and passion of the brand like no advertising could ever do. This could never have come out via focus groups or communicated via advertising and could only have been done by putting the top at the bottom so to speak. What do you think? Let me know.</blip:puredescription>
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      <blip:puredescription>Instant commerce. Just add social. How do we get the actual transaction (means/process) to be almost as meaningful as the consumption of that good or service (end)? It starts with putting the social back into commerce. Just ask Levi&amp;apos;s</blip:puredescription>
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      <blip:puredescription>Twitter&amp;apos;s iPhone App sucks. Yes, they purchased Tweetie and are attempting to go it alone so to speak....but why? Twitter is going the same way that every other company that came before it went. It&amp;apos;s forgetting it&amp;apos;s roots, equity and heritage i.e. its community that ultimately crowdsourced Twitter to its perceived supremacy.</blip:puredescription>
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      <description>Google built a mega-global brand with barely a penny spent on marketing and advertising as we know it. What&amp;apos;s the only example of any kind of visual or graphic on their homepage? Their own logo! And who foots the bill for their free impressions and exposure? You (the marketer) and I (the consumer). Quite brilliant. In a world where marketers are so fixated on esoteric and meaningless brand minutia like brand guidelines, Google - once again - swims against against the grain and shows that&amp;apos;s not just ok, it&amp;apos;s pretty damn awesome to mess with the logo. In this case, it&amp;apos;s to celebrate the 30th anniversary of Pac-man (boy do I feel old!) Bottom line: Google teaches us that even within the lowly keyword text search buy, creativity is as creativity does. It does not discriminate. It has no favorite form. It&amp;apos;s all about the idea, it&amp;apos;s originality, it&amp;apos;s relevance and it&amp;apos;s execution.</description>
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