Jaffe Juice TV
About this original series
A video show dedicated to new media, marketing & joining the conversation.The late British comedian, Benny Hill, once ran this skit on his show: Watership down - you’ve read the book; you’ve seen the movie; you’ve bought the T-shirt…now, eat the pie. Time to eat the pie, people….or rather drink the juice from crayon Chief Interruptor, Joseph Jaffe. Books. Blog. Podcast. And now, Video = sight + sound + motion plus a healthy does of community, dialogue and partnership to serve up fresh, direct, honest commentary, interviews and insights on all things new media, marketing and joining the conversation.
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# Episodes
128 episodes -
Rating
TV-UN
Episodes of Jaffe Juice TV
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JJTV #130 - Why Facebook is worth $50 billion
Goldman Sachs just sent $500m Facebook's way, putting their valuation at $50bn. In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible valuation - but not from a logical or rational revenue-based or P/E based perspective; instead from a consumer behavior and strategic insights based vantage point.
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Release date
Jan 9, 2011
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Runtime
04:49
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JJTV #129 - The Digital Chicken and the Social Egg
Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital? ; The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV. In other words, does traditional (digital) have an edge over social or is it the other way round? I think you know what I think. But what do *you* think?
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Release date
Jan 9, 2011
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Runtime
03:51
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JJTV #128 - Customer Consolidation
This week American Airlines announced they were pulling their fares and schedules from Orbitz. This isn't the first time we've seen this kind of tension with respect to consolidated or aggregated offerings across industries like Music, Entertainment and the like. Perhaps it's time for us to stop thinking about this from a seller's perspective, but instead from a buyer's viewpoint i.e. a customer centric approach.
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Release date
Jan 5, 2011
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Runtime
03:54
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JJTV #127 - The Similarities between Sound and T...
The old time you should ever be aware of the sound at a concert is when it sucks. ; Technology is no different. To illustrate my point, I use the "Four Seasons" in Atlanta as a great demonstration of paying attention to customers and their loyalty. Great job on Flipping the Funnel!
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Release date
Dec 22, 2010
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Runtime
03:39
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JJTV #125 - GroupOn tells Google where to GetOff
WOW! $6 billion dollars is a lot of money (even in my book), except if you're GroupOn founder, Andrew Mason, who just rejected an acquisition offer from the Mighty Googol. So why not the love? Purchase price not high enough? Greed? Hubris? Deep philosophical concerns? All of the above? None of the above? Actually none of that really matters. What *does* matter is the rise of "local social" and the role that group-based social-commerce is going to continue to play in our lives. Get your Groove....
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Release date
Dec 22, 2010
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Runtime
04:52
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JJTV #123 - The Dragonfly Effect
I recently sat down with Stanford Professor Jennifer Aaker to discuss her new book, "The Dragonfly Effect". Check it out and enjoy!
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Release date
Dec 22, 2010
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Runtime
06:58
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JJTV #131 - J&J nails Channel Planning
From the JJTV vaults...an episode on the rise and role of channels within a video environment. Johnson & Johnson did just that about 2 years ago when they created a health channel that has over 2.5 million views to date. That may not seem like a lot (it's a rounding error from the perspective of paid media impressions), but it is when you think about the very specialized and specific, targeted content that is created within a B2B and/or a B2C space. Most importantly, it's a demonstration of "m...
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Release date
Sep 13, 2010
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Runtime
04:05
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JJTV #120 - Golden Oldies
The Median TV viewer age is now over 50. The average viewer of the top 20 programs on TV is out of the coveted 18-49 age demographic i.e. over 50. For Dancing with the Stars as a case in point, the median age is OVER SIXTY YEARS OLD!!!! That's 2 strikes for anyone keeping score. One more strike and you're out. Many and major implications with respect to target marketing, positioning, product mix, messaging, offerings and offers. zzzzzzzzzzzzzzzzzzzzzzzzzzzzz
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Release date
Sep 13, 2010
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Runtime
04:47
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JJTV #115 - Jet Blue, Dunkin Donuts and Dove Soc...
A tale by means of update of 3 brands: 1. Jet Blue and Steven Slater - when a brand has earned a reputation as being part of the conversation, have their earned the right to remain silent once in a while or are they obligated to speak up? 2. Dunkin Donuts and their Wall of Porn - Even if a brand is doing a good job on Facebook - or especially if they are doing a good job - response and responsiveness is paramount 3. Dove Campaign for Real Beauty - It appears that the brand got cold feet after ...
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Release date
Sep 13, 2010
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Runtime
04:51
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JJTV #118 - Social Amplification
What is the role for social media? How do you create commitments over campaigns? Is it all about P.R. - earned media - or something else? In the interim, I'd like to introduce a new term: social amplification. Probably the most simple, effective and clear way of how social media can bring something to the integrated table. The best example to date: Old Spice Amplification = Loudness and Clarity. Quantity and Quality. Impressions and Expressions. You need both. You need to make sure that you ma...
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Release date
Sep 13, 2010
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Runtime
03:50
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