Inside Digital Media
About this original series
At Inside Digital Media we aim to find tomorrow's Digital Media industry leaders today. We do so by interviewing them with video and audio podcasts. We also show you how to use Digital Media to bond with your customers, engage them in community, and generate transactions.
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# Episodes
42 episodes -
Rating
TV-UN
Episodes of Inside Digital Media
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John Paul Jones, George Jones, Gloria Jones and ...
This video was taken in San Diego in March of 2007. It is being posted in August of 2010. Since it was recorded both George (Bo) Jones and Leigh Sherman have passed-away.
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Release date
Aug 22, 2010
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Runtime
17:07
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How To Watch Movies on iPhone Through a TV
If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you.Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movi...
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Release date
Sep 3, 2009
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Runtime
08:12
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Optimal Internet Video Ad Format
http://www.insidedigitalmedia.com/002-free-prospectus.phpIf you would like to watch an example of a successful Internet video ad format, this video is for you.MTV conducted a research study to discover the kind of video ad format that works best for their streamed music videos. The results are important because we infer that they’ll apply to Interactive television as well. The project concluded that a five-second pre-roll followed by a temporary translucent overlay along the lower third of the...
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Release date
Jul 16, 2009
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Runtime
02:56
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How Advertising Will Change
http://www.insidedigitalmedia.com/002-free-prospectus.phpIf you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among...
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Release date
Jul 14, 2009
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Runtime
04:00
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Search Will Be Crucial To Future Video Ads
If you would like to learn why search will become a crucial part of future video advertising, this video is for you.Once video migrates to the Internet the search function will become crucially integrated with video advertising. This applies to both short and long form programs including TV shows and movies. As discussed in our Future Developments in Video Advertising research report, there are three reasons for our conclusion. First, viewers will search for the video programs they want to see...
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Release date
Jul 13, 2009
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Runtime
05:07
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Shorter Video Ads in the Future
If you would like to learn why future video commercials will be shorter, this video is for you.In our new research report, Future Developments in Video Advertising, we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be mo...
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Release date
Jul 13, 2009
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Runtime
03:11
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Third Generation Television: Internet Video to t...
Click Here to Download Free Prospectus: Third Generation Television. If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more econo...
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Release date
Jul 10, 2009
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Runtime
06:40
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Optimzing Click-Through Rates
http://www.insidedigitalmedia.com/002-free-prospectus.phpIf you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low. The industry worries that rates will drop even lower on overlay ads appearing on TV screens. In our ...
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Release date
Jul 9, 2009
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Runtime
04:17
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Future Developments in Video Advertising
Click here to get a free prospectus.This video discusses five of the major conclusions from our new market research report, Future Developments in Video Advertising.
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Release date
Jul 6, 2009
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Runtime
06:39
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Generating Sales & Leads from Websites and eMails
If you would like to learn how to generate more leads and sales transactions from your website and email campaigns, this video interview is for you.Our guest today is John Babb who is the founder and CEO of iDimension. His company specializes in helping corporations generate revenues and sales leads from their websites and email campaigns. It is also an expert in the deployment of Google Analytics. As noted in one of our earlier podcasts, a key conclusion of our new research report, Future Dev...
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Release date
Jul 1, 2009
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Runtime
07:51
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