(Recommended viewing technique if you don't want to sit throught the whole thing: Let the whole video buffer in a browser window and then you can rewind forward) First event of Xtremestartup's Startup Morning was held at IIMB on May 24 2009. In this part the guest speaker: Phanindra Sama, Co-Founder of redbus.in shares his experience in starting the company. The event was organized with the help of MVP, Startupnews.in, NSRCEL. Timeline:00:00 Opening the Second half00:41 Phani introduces01:00 Phani: We are bus ticketing company and not online bus ticketing company02:15 Phani: 98% Market share05:00 Online vs. Offline business07:43 Belief in mentors08:15 On the ground with bus operators09:30 On ethics15:00 What was the vision when starting out14:32 Business is a serious thing. Families depend on it17:50 Offline vs. online mix, call centers etc.20:00 When did you go for funding & TIE-EAP22:00 Choosing a VC23:00 Projections and spending money28:17 Same investors in our 3rd round28:30 Aligning the team with the vision30:41 Profiling the bus operators32:40 Founding team34:34 Maturing as a business guy from an entrepreneur35:01 No intrusive marketing37:34 Making decisions on features etc.