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      <blip:puredescription>Paul Roetzer of PR2020 joins us for the first episode of season 2 of Inbound Now! Paul Roetzer is founder and CEO of PR 20/20. He started the agency in November 2005 with a vision to evolve the PR industry, after seven years at a traditional PR firm. He is the author of The Marketing Agency Blueprint, a fantastic book on how to build a hybrid marketing agency. In this episode we chat about: How the traditional Marketing agency model is dying, Why having a transparent pricing model is critical for any business and how it can help qualify leads, How Hybrid Agencies are changing the industry, Question to ask a prospective agency when considering outsource your marketing efforts &amp;amp; How to Embrace failure and move the needle!</blip:puredescription>
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      <blip:puredescription>Let me know your thoughts on this quote from Steve.</blip:puredescription>
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