Named as "the Ultimate Entrepreneur for the Information Age" by Business Week, Seth Godin is an agent of change and world renowned author of more than 10 nationally acclaimed business and marketing books that have altered the way marketers think about their strategies and the way they work. His book entitled, "Purple Cow: Transform Your Business by Being Remarkable" was a New York Times and Wall Street Journal bestseller and has enabled businesses to throw out their old marketing habits and create new marketing strategies that get them noticed. Quote, attributable to Seth Godin"I don't care what you make... software, muffins or a religion. It doesn't matter what it is. What you do for a living is spread ideas, make promises and keep them. That's marketing. The new tools of social marketing, combined with the death of the TV Industrial complex have completely changed the rules and created opportunities for everyone to make an impact." Less