With a nearly constant stream of information related to you, your product and company from all corners, it can at times seem overwhelming. How can you break through the noise and find out all you need to, without being overwhelmed with a data tsunami? Don't just look to a chief information officer. Look to be a chief signal officer, by selectively finding where to listen, when to listen, how to listen, and if you should engage. Presented by Louis Gray at Inbound Marketing Summit-San Francisco on 4/29/2009 Louis Gray by day is the director of corporate marketing for a Silicon Valley based technology infrastructure company, and has ten years experience driving demand and brand awareness for innovative companies. By night, he is the author and publisher of louisgray.com, a Silicon Valley technology blog focused on early adopters and social media. He is also a father of a twin boy and girl. http://www.InboundMarketingSummit.com