Marketers and communicators talk about their experiences with social media and online marketing. Global lessons from a New Zealand perspective. Brought to you by iJump - making sense of social media.
Stanley Moss is CEO of the Medinge Group, a Sweden-based branding think tank. He's a business philosopher who's passionate about the potential of businesses to do good in the world. Here are his top 5 tips for ethical, sustainable, prosperous business.
Did you know there is a Chinese-language news, information and social networking portal in New Zealand reaching up to 100,000 people? We talk with Kylie Liu, CEO of SkyKiwi.com, about this hidden treasure, and the lessons learned in niche ethnic media.
(more info: http://ijump.co.nz/ ) What if, instead of giving checkout assistants nametags, customers got nametags? It could be great, or it could be terrible! What's the connection with digital and social media marketing? Find out.
(more info: http://ijump.co.nz/) Web 2.0 tools are supposed to make it easier to collaborate from different places, but real collaboration needs much more than software. This collaboratively written book takes you through the processes and structures needed for successful collaboration.
(more info: www.ijump.co.nz) In 2009 Vodafone's communications manager Paul Brislen told the story of how Vodafone has embraced social media as a support, communications and marketing channel. Thanks to the NZ Marketing Association for putting this Brainy Breakfast on.
(More info: www.ijump.co.nz ) Jack Yan is a candidate for the upcoming mayoral elections in Wellington. He talks about the importance of social media in reaching and genuinely engaging with voters - before and after the election.
(more info: http://ijump.co.nz/) In an unpredictable world, how can success be predictable? Les McKeown, author of Predictable Success, joins us for a candid chat about visionary leadership, and how Les uses social media to market his book. Interesting perspective from someone who's by his own admission "very old" :)
(more info: http://ijump.co.nz ) Sarah is one of 9 attendees of the Online Marketing and New Media masterclass in Auckland. Here's what she learnt - and what she recommends - about Facebook.
(more info: http://ijump.co.nz/ ) How do you build an online community around your brand when there's no product? That was the challenge 2Degrees mobile faced. Briony Hilless from 2degrees tells us how it happened.