Founders of game development studios will share anecdotes and advice for budding entrepreneurs who would like to get started on the right path but don?t mind receiving a heavy dose of reality. Topics include company structure, team recruitment, project development, publisher relations, original vs. pre-existing IP, platform/genre focus, branding -- and whether or not to run a ?virtual studio.? Mike McShaffry (Executive Producer, Red Fly Studio) Dave McCool (President & CEO, Muzzy Lane) Andrew Walker (Co-Founder, Carbon Based, LLC) Less