Feature Story: IFV News Finds Out How Olympic Champion Carl Lewis Planned His Life as an Entrepreneur Way Ahead of the Game - Olympic great Carl Lewis laid out his life plan as an entrepreneur well before hanging up his champion track shoes. He shares his message, which includes the importance of rebranding and planning. His branding/marketing company -- Carl Lewis Entertainment Group -- along with FitForever.com By Carl Lewis has helped him secure longstanding relationships with companies like Hershey. For nearly two decades Lewis has been involved with Hershey’s Track and Field Games, which kicked off this week for its 35th year. Jeff Beckman, Director of Corporate Communications at The Hershey Company, tells IFV News how entrepreneurs are a valuable resource for the games at the community level. We’re bringing you all this and more from Hershey's Chocolate World Times Square Store. FitForever.com By Carl Lewis - http://fitforever.com Hershey’s Track and Field Games - http://www.hersheystrackandfield.com The Hershey Company - http://www.hersheys.com Hershey's Chocolate World Times Square Store - http://www.thehersheycompany.com/about-hershey/visit-hershey/retail-stores/times-square.aspx
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