IFV News: David Card, GigaOM Pro and Liz Schimel, Meredith Corp. on the True Power & Influence of the New Media Audience

Have digital and social media viewers taken content by storm? Two industry power players weigh in. David Card VP of Research for GigaOM Pro, reveals some surprising results of a recent GigaOM Pro study, which includes the influence of digital and social media users on content. He says, it might not be the force you think it is. Liz Schimel, Chief Digital Officer of the Meredith Corporation on the other hand has a different take on this high profile discussion. She hones in on the strength of the very powerful, large and influential female social media user. So strong in fact that her company has changed the way it thinks about creating and distributing content to women.