This video welcomes you to the Idea4Idea.com website (http://www.idea4idea.com) and describes the website content and purpose. Idea4Idea.com honors ideas and actions of children, youth, and adults for peace, green-living, and health and grows power for positive habits and world change. Idea4Idea.com is the place where "Idea4Idea," a unique model for positive change, is put into action to help achieve world peace, green-living, and health. Source: Walker LR, Idea4Idea: Building Positive Habits for Positive Change. The Idea4Idea Exchange; Volume1; Issue1; June 1, 2008; available at: http://www.idea4idea.com/id60.html. Excerpts from this article follow:"Idea4Idea is a dynamic and engaging implementation model of evidence-based improvement methods topromote learning and positive changeto achieve specific improvement goals..." "The model involves continuous incentive and reinforcement for repeated positive thought and action. The components of the model are simple, yet multi-dimensional, and are adaptable to different audiences, cultures, and situations. Idea4Idea may be used by individuals, groups, organizations, and world societies...""When used to achieve altruistic goals, the model provides a cyclical rela-tionship between strengthening altru-ism and strengthening self-worth. As a person engages in altruistic thought or action, there is visible recognition and honor of the person to build the person’s sense of self-worth, which, in turn, generates impetus for the person to repeat the altruistic thought or ac-tion. Also, the Idea4Idea model encourages exchange of ideas and crediting the influence of other ideas and actions, providing incentive for open sharing and collaboration and mutual respect and honor. The model is particularly applicable to large, complex goals that may pre-sent an overwhelming challenge to individuals or groups, engendering a sense of powerlessness to impact or make a change for improvement, e.g. world peace. When envisioning such goals, individuals and groups may give up before attempting positive change due to the overwhelming scope of the goal. The Idea4Idea model provides a positive context for change that is manageable and doable..."