About this series:
Investors do as they do for lots of reasons. To make money, of course, but investing is challenging, rewarding frustrating and fun. Of the millions of hours of finance-focussed broadcasting out there, not one holds up a mirror to life as an investor. Welcome, then, to iBall.
There is nothing like a name change or two for a company when it wants to try and move into the next generation. Rarely, investors are fooled by thi...
There is nothing like a name change or two for a company when it wants to try and move into the next generation. Rarely, investors are fooled by this. They don't actually care how sexy the name is or that the service is as patchy as the floorwalkers' skin. But they do care that the share price has gone up 300 per cent in a single year. Or they should at least.
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