Owyang, Radfar, Nolan, Webber, Pashman, "Widget Strategies & Social Platforms"

Widget Strategies & Social PlatformsWidgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who’s in charge of all of them?Learn how to define your widget strategy, and how to conquer the world of social platforms, news feeds, viral marketing, and more. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 3, 2008.