Technical Overview: MySpace Developer Platform (MDP)MySpace is the largest social networking site in the world, and the sixth most popular web site overall.Jim Benedetto will present an overview of the MySpace Developer Platform (aka MDP), how it fits in with Google’s new OpenSocial environment, and discuss new opportunities for both businesses and developers to build their apps and widgets on MySpace. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 4, 2008.
Widget Strategies & Social PlatformsWidgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who’s in charge of all of them?Learn how to define your widget strategy, and how to conquer the world of social platforms, news feeds, viral marketing, and more. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 3, 2008.
Keynote WelcomeDave McClure presents the keynote welcome to the premier conference on social networks and social platforms. Learn about the latest marketing & technical innovations happening in social networking from Google, MySpace, Facebook, Yahoo, and many more. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 3, 2008.
Privacy Management & Data Portability for Social NetworksSocial networks are letting more people connect than ever before. With just a click, you can make friends with people around the world, and share your work, hobbies, and other interests. But how visible is that information?Learn how social networks can help (or hurt?) people trying to control and manage their privacy online, and what data is available to friends, apps, and marketers. From O'Reilly Graphing Social Patterns Conference, San...
Overview of Facebook PlatformBen Ling, director of Platform Product Marketing, will give an overview of the Facebook Platform. Come find out the latest developments with the Facebook APIs and other Facebook platform technology. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 3, 2008.
Google & OpenSocial: Let's Get This Shindig StartedGoogle is involved with many efforts to make the social web more real, more useful, and more open. David Glazer will present how Google sees the space evolving, lessons learned from the launch of OpenSocial, and where Google is going. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 4, 2008.
Giving Good Poke: Using Social Apps & Media for Social CausesHow one woman poked, prodded, tweeted, blogged and mobilized a networked army of supporters to rally their friends and personal networks and raise over $90,000 for Cambodian Orphans, winning the #1 spot for Global Causes for America’s Giving Challenge in January 2008. Come hear the story and learn the secrets of success for socially-networked, person-to-person fundraising. From O'Reilly Graphing Social Patterns Conference, San Diego,...
Bring Your Own Platform (BYOP): Build, Buy, or Borrow?Facebook has Platform. Google has OpenSocial. Many social networks are choosing to also roll out their own application platform offering. See an overview of social platforms from Bebo, meebo, and NetVibes, and find out what choices they made in creating their social platforms. From O'Reilly Graphing Social Patterns Conference, San Diego, CA, March 3, 2008.
Yahoo!'s MyBlogLog API: A Social Network Lookup ServiceMyBlogLog powers the friendly little faces you see on many blog sidebars. But behind the cool little widget there’s a lot more going on; MBL enables users to store identity pointers to over 30 different social networking services.With the new MyBlogLog API, developers can now build lots of cool mashups, some of which Ian Kennedy presented at O'Reilly Graphinc Social Patterns Conference, San Diego, CA, March 3, 2008.
Nick O'Neill (Social Times), Mike Sego ((fluff)Friends), Keith Schacht (42 Friends LLC), Tim O'Shaughnessy (Hungry Machine), Zach Allia (Free Gifts)--Apps with millions of users are great, but if your users never come back how much is it worth? Find out how to design and build for fanatic user engagement, how to create retention strategies and measure the results, and ultimately get users addicted to your application or widget for life—or at least a few months :).