In April 2008 Monique Trottier from Boxcar Marketing was caught on tape making a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). Her presentation, Email Newsletters: WTF?, is an excellent overview of the issues involved with managing an email based newsletter and a must-see for newsletter neophytes.This presentation is not Drupal specific and not highly-technical.Show NotesIntroduction00:00 Email Newsletters: WTF? Opening Credits 00:05 Monique Trottier introduces her talk Monique's List of Mistakes to avoid01:50 Mistake 1: Don't treat Email HTML like Web HTML, they're different 04:50 Mistake 2: Forgetting to design for Preview Panes 09:53 Mistake 3: Assuming your images are going to work 13:10 Mistake 4: Too many images, not enough text 16:12 Mistake 5: Not testing in different email programs 19:45 Mistake 6: Do not neglect your footer Questions23:35 Campaign Monitor 25:36 Email vs RSS 28:00 Newsletter Focus 30:30 Email Delivery Systems 33:50 What kinds of stats do you want to see from a delivery system Discussion of handling bounces/unsubscribes 37:10 ISP Blacklisting 37:35 More points on newsletter forwarding 38:47 Getting content into Campaign Monitor 41:00 Outlook 2007 especially problematic 41:40 Recommendations of time/frequency/length 44:54 Jacob Neilson eye tracking study 46:48 What kind of stuff gets forwarded? 47:18 Embedding images, objects, and landing pages Monique's notes on the presentation can be in this blog post: Drupal Meeting: Monique Presents on Email Newsletters.You may also find this blog post interesting: More Email Marketing TipsFavourite Presentation Quotes29:56 "I wasn’t asking demographic information about age, but I can make the best educated guess to tell you that those were actually teens because it was like 'harry plus hermoine forever', skaterchick612. You know when an adult is subscribing to a list, John Smith at gmail dot com. You know when some in their teens is subscribing, skater girls forever!!!"41:55 "My motto is: Be brief, be brilliant, be gone."Web ReferencesBoxcar Marketing Website: http://www.boxcarmarketing.comConstant Contact: http://www.constantcontact.comCampaign Monitor: http://www.campaignmonitor.comMailChimp: http://www.mailchimp.com Less