Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are shown, and due to recent Adwords change it even determines if you can jump to the top of any search results page.Understanding and managing Quality Score effects how you choose keywords, write text ads, and build landing pages. Knowing how your decisions impact Quality Score, and how Quality Score interacts with all the other controls you have in your accounts, can help you manage to greater PPC successIn this Webinar you’ll learn: - exactly why the Quality Score in Adwords is so important, - how Quality Score impacts the amount you spend and the amount you make from your PPC campaigns - specific things you can do to drive the Quality Score higher for your keywords. Less