GrokDotCom
About this original series
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# Episodes
7 episodes -
Rating
TV-UN
Episodes of GrokDotCom
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Improving About Us Pages
“About Us” pages establish and confirm credibility. If you’re treating your “About Us” page as a throw-away by using uninspired copy and poor content planning, you’re throwing away business. In fact, there are at least 3 Elements that almost every medium-sized business should have on their About Us page. This Webinar covers both these “Must Haves” and several “Good to Haves” for solid, credibility building “About Us” pages in a short XX minutes. Why also give ample time to the “How to’s” of im...
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Release date
Apr 6, 2009
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Runtime
34:34
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Google Quality Score - Exposing the Secret Facto...
Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are shown, and due to recent Adwords change it even determines if you can jump to the top of any search results page.Understanding and managing Quality Score effects how you choose keywords, write text ads, and build landing pages. Knowing how your decisions impact Quality Score, and how Quality Score interacts ...
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Release date
Feb 16, 2009
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Runtime
54:12
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Dramatizing the Benefits
?Good copy needs to prove two things: That your visitors really do desire what your product or service can do for them That your product or service really will do what you claim Dramatizing the benefit means doing #1 so well that customers are practically demanding #2 ? so that their fondest hope is that you?re telling the truth and they are eager to hear your proof. The home page for LifeLock does a great job of this. When Todd Davis gives you his social security number right there on the pag...
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Release date
Feb 9, 2009
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Runtime
47:35
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OnTarget: High Resolution PPC
A few years ago, managing paid search campaigns was simple. All you had to do was pick the right keywords and set reasonable bids. Those days are long gone. Today paid search management is complicated. Competition is tough, prices are high, the rules and algorithms keep changing, and you have to contend with issues like quality score, impression share and revenue allocation. So what’s the best way to build and manage paid search campaigns in 2009? How should you spend your time and your money ...
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Release date
Feb 8, 2009
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Runtime
46:41
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Turn Web Analytics Into 2009 Revenue
We all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit. He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the...
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Release date
Jan 15, 2009
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Runtime
43:04
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Always Be Testing: Always Be Testing: Getting St...
Best selling author, Bryan Eisenberg and Tom Leung, Product Manager for Google Website Optimizer walk you through testing headlines and calls to actions. A major emphasis is on how to get started testing in organizations.
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Release date
Aug 27, 2008
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Runtime
30:54
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5 Star Reviews: Optimizing Reviews for Maximum C...
A 15 minute webinar on optimizing reviews for maximum conversion.
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Release date
Dec 17, 2007
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Runtime
15:05
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