Fan, Friend, Now What? - Ann Glenn, Sony Interactive - Gravity Summit UCLA

Gravity Summit

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About this episode

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Ann Glenn is a savvy marketer who has helped Sony use social media tools to market top entertainment brands and franchises like Quantum of Solace, Spider-Man, and Wheel of Fortune. Hear how Sony successfully engages consumers through Social Media Optimization, Community Building, Membership Retention, Blogging, social networks, and social media.

Release Date

Mar 11, 2009
Runtime

36:42

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