Gravity Summit

About this original series

This full-day, fast-paced ‘immersion program’ will help educate and inform the business community on how best to approach and maximize social media marketing tools. The agenda combines an overview of social media marketing tools and “real-world” experience from social media marketing managers representing Sprint, Sony, and Yahoo, as well as a panel discussion on social media in the small business environment. The day will begin as keynote speaker David Reis, CEO of DEI Worldwide, and Founding Member of WOMMA (Word of Mouth Marketing Association) shares his insights on where the industry is going, the role that ethics will play, and how this impacts businesses today. C-level executives, brand marketers, agency new media specialists, PR professionals, small business owners, reputation management executives, social media marketing practicioners, and members of the business community who are looking to gain social media marketing insight and business acumen should plan to attend. AGENDA - SOCIAL MEDIA MARKETING FOR BUSINESS AT UCLA 8:30 AM — Registration 9:00 AM — Welcome and Introductions Co—Hosts: Beverly Macy, Rodney Rumford Setting the stage for a full day, Beverly and Rodney will introduce the core concepts of social media, review the speaker agenda and anticipated takeaways for the day. 9:15 AM — Social Media Marketing Overview, Beverly Macy Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. To kick off the day, she will discuss the state of the social media marketing landscape today, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates. 9:45 AM — KEYNOTE: Honestly, Social Media Has Evolved and Marketers Need to be Savvy about Brand Authenticity David Reis, CEO of DEI Worldwide, one of the very first social media marketing agencies, discusses the evolution of ethics in Social Media and Word of Mouth marketing, from the formation of WOMMA's first Code of Ethics for the industry to real world applications for creating honest and compelling campaigns that resonate with target audiences. Join David for this unique presentation that will address where the industry is going, the role that ethics will play, and how this impacts your business today. 10:30 AM — Networking Break 10:45 AM — Using Facebook and Twitter in Business, Rodney Rumford Rodney is a major force in the Social Media world today. It’s no secret that Facebook has many very powerful tools that will help spread your brand and propel your business into the forefront of existing and potential customers’ minds. Rodney works with clients to maximize Facebook tools and applications and will share case studies with you. He will also discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. 11:30 AM — SPRINT: Using Social Media as a Corporate Productivity Tool, Justin Goldsborough, Social Media Manager Justin will discuss how and why Sprint chose to use Social Media at the corporate level. Learn how putting social media in your employees’ hands promotes open communications and equips them with the best possible story to tell about your brand. Hear first hand why Sprint believes that if you’re not joining the online conversations about your brand, you’re ignoring your customers and potential brand advocates. 12:00 PM — Networking Lunch 1:00 PM — SONY PICTURES IMAGEWORKS INTERACTIVE, Ann Glenn, Senior Web Producer Ann Glenn is a savvy marketer who has helped Sony use social media tools to market top entertainment brands and franchises like Quantum of Solace, Spider-Man, and Wheel of Fortune. Hear how Sony successfully engages consumers through Social Media Optimization, Community Building, Membership Retention, Blogging, social networks, social media. 1:45 PM — YAHOO, Tony Adam, SEO Manager As an expert, Tony will discuss the role Search Engine Marketing plays in both internet marketing and Social Media Marketing. Learn how Yahoo approaches SEO and how your brand can maximize its online presence in social media with Search Engine Marketing techniques. Find out how to integrate Social Media efforts with SEO to maximize customer engagement. 2:30 PM — Break 2:45 PM — PANEL: MARKETING IN THE AGE OF SOCIAL MEDIA – EXAMPLES FOR SMALL BUSINESS AND ENTREPRENEURS -Moderator: Karl Kasca EVP, Increaseonlineprofits.com -Legal Market: Renée Barrett is Principal of Awareness, Action, Accountability -Real Estate Market: Ricardo Bueno of Real Estate Tomato -Entrepreneur: Troy A. Peterson, CEO Nibipedia, Social Media is continuing to evolve – 3 out of every 4 US adults online now are using social tools to connect and network. This provides small business and entrepreneurs great opportunities – and challenges – to find their voice within this medium. Hear how expert marketers in the Legal and Real Estate industries, as well as a start-up company, help clients integrate social media into their marketing activities, what lessons they’ve learned, and how these efforts have made them better able to serve their consumers. 3:30 PM – You’ve Learned A lot Today. How To Go Back To the Office and Impress Your Boss, Beverly Macy, Rodney Rumford Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives, plus for those companies with social media strategies in play, how to further enhance your efforts and increase results. 4:15 PM – Expert Q&A 4:30 PM — AdjournREGISTER HERE

• # Episodes

  22 episodes

• Rating

  TV-UN