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    <description>Gerd Leonhard, Media Futurist &amp; Author, CEO of The Futures Agency. The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of 'The End of Control’ (2007), ‘Music 2.0’ (2008), ‘ and 'Friction is Fiction' (2009, Lulu Publishing). Gerd is currently working on a new book entitled 'Broadband Culture' which will be published primarily as a mobile device application. Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2001, following a decade as digital media entrepreneur and start-up CEO, Gerd travels around the globe and speaks at conferences and events, company retreats and think-tanks on the Future of Business, Media &amp; Content, Technology, Marketing, Advertising &amp; Branding, Telecommunications, and Culture. Gerd is considered a leading expert on topics such as digital commerce models, tele-media, social media, TV &amp; Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies, and the development of next-generation business models in the content, communications &amp; technology industries. Gerd's keynotes, speeches, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring and motivational style. With over 750 engagements in 37 countries during the past 7 years, Gerd has addressed over 250.000 executives and professionals, and is considered a key influencer. His diverse client list includes Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom / Orange, Deutsche Telekom, The Financial Times, DDB, Ogilvy, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, a visiting professor at the Fundacao Dom Cabral in Brazil (rated #6, worldwide), and resides in Basel, Switzerland. www.mediafuturist.com www.thefuturesagency.com www.twitter.com/gleonhard www.gerdtube.net</description>
    <itunes:summary>Gerd Leonhard, Media Futurist &amp; Author, CEO of The Futures Agency. The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of 'The End of Control’ (2007), ‘Music 2.0’ (2008), ‘ and 'Friction is Fiction' (2009, Lulu Publishing). Gerd is currently working on a new book entitled 'Broadband Culture' which will be published primarily as a mobile device application. Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2001, following a decade as digital media entrepreneur and start-up CEO, Gerd travels around the globe and speaks at conferences and events, company retreats and think-tanks on the Future of Business, Media &amp; Content, Technology, Marketing, Advertising &amp; Branding, Telecommunications, and Culture. Gerd is considered a leading expert on topics such as digital commerce models, tele-media, social media, TV &amp; Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies, and the development of next-generation business models in the content, communications &amp; technology industries. Gerd's keynotes, speeches, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring and motivational style. With over 750 engagements in 37 countries during the past 7 years, Gerd has addressed over 250.000 executives and professionals, and is considered a key influencer. His diverse client list includes Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom / Orange, Deutsche Telekom, The Financial Times, DDB, Ogilvy, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, a visiting professor at the Fundacao Dom Cabral in Brazil (rated #6, worldwide), and resides in Basel, Switzerland. www.mediafuturist.com www.thefuturesagency.com www.twitter.com/gleonhard www.gerdtube.net</itunes:summary>
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    <itunes:author>Gerd Leonhard (Futurist &amp; Keynote Speaker)</itunes:author>
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      <blip:puredescription>This is the complete video of my keynote at the HBR Poland conference in Warszawa March 16 2012 see http://www.hbrp.pl/e-sprzedaz/?page=program-konferencji You can download the PDF with my slides via http://db.tt/JmKiJyQh (creative commons non-commercial attribiution licensed) Topic: &amp;quot;The future of business: how to benefit from the global shift to a networked society&amp;quot; The Internet, or to be more precise, the mobile and social &amp;apos;Internet 2.0&amp;apos; that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get ready</blip:puredescription>
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      <description>This is the complete video of my keynote at the HBR Poland conference in Warszawa March 16 2012 see http://www.hbrp.pl/e-sprzedaz/?page=program-konferencji You can download the PDF with my slides via http://db.tt/JmKiJyQh (creative commons non-commercial attribiution licensed) Topic: &amp;quot;The future of business: how to benefit from the global shift to a networked society&amp;quot; The Internet, or to be more precise, the mobile and social &amp;apos;Internet 2.0&amp;apos; that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get ready</description>
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      <media:title>The Future of Business: HBR Poland Keynote: Futurist &amp; Keynote Speaker Gerd Leonhard</media:title>
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      <blip:puredescription>This is the video with my entire keynote speech (67 minutes) from the Future with High Speed Broadband Conference in Auckland, New Zealand on February 23, 2012. Topics: Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT -, in detail: the coming telemedia convergence, the future of content in a hyper-connected society, social networks are cable TV without the cable, why open standards are crucial, why and how data is the new oil, how Control is being replaced by engagement and involvement, why sustainability becomes even more important, the shift from egosystems versus ecosystems, the new drivers of Innovation http://www.futurebroadband.co.nz/programme You can download the slides via http://www.slideshare.net/gleonhard/the-future-of-broadband-telemedia-futuris...</blip:puredescription>
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      <description>This is the video with my entire keynote speech (67 minutes) from the Future with High Speed Broadband Conference in Auckland, New Zealand on February 23, 2012. Topics: Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT -, in detail: the coming telemedia convergence, the future of content in a hyper-connected society, social networks are cable TV without the cable, why open standards are crucial, why and how data is the new oil, how Control is being replaced by engagement and involvement, why sustainability becomes even more important, the shift from egosystems versus ecosystems, the new drivers of Innovation http://www.futurebroadband.co.nz/programme You can download the slides via http://www.slideshare.net/gleonhard/the-future-of-broadband-telemedia-futuris...</description>
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      <pubDate>Mon, 27 Feb 2012 16:31:30 +0000</pubDate>
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      <blip:puredescription>his video is in GERMAN language. It&amp;apos;s the complete closing keynote of Future Media Day at TPC in Zurich, Switzerland, on January 24, 2012 see http://emedia.tpcag.ch/?page_id=162 topics: the future of TV, social TV, OTT &amp;amp; mobile TV, future of content, advertising and content consumption. If you want the PDF please ping me via http://twitter.com/#!/gleonhard</blip:puredescription>
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      <description>his video is in GERMAN language. It&amp;apos;s the complete closing keynote of Future Media Day at TPC in Zurich, Switzerland, on January 24, 2012 see http://emedia.tpcag.ch/?page_id=162 topics: the future of TV, social TV, OTT &amp;amp; mobile TV, future of content, advertising and content consumption. If you want the PDF please ping me via http://twitter.com/#!/gleonhard</description>
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      <blip:puredescription>This is an excerpt from a session at ITU Teleworld 2011 in Geneva, on October 26. See http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... for further details and the complete video. This Quickfire Storytelling session brings together some of the world&amp;apos;s leading futurists to share bold ideas and conflicting predictions of how the world might look in 10 years&amp;apos; time. This video shows the first 11 minutes with Gerd&amp;apos;s introduction and 5 minute talk. His slides can be downloaded via files.me.com/gleonhard/fsn82l This video is self-recorded so sorry for the variable quality. All of Gerd&amp;apos;s content is creative commons, non-commercial, attribution licensed</blip:puredescription>
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      <blip:puredescription>Free, feels-like-free and freemium business models have been widely discussed for the past few years. Companies like LinkedIn, Evernote and Skype make great examples. How could this be applied to the content / media industries? Here are some of my thoughts. Read more on my blog: http://gerd.fm/H2eEP and http://www.mediafuturist.com/free/</blip:puredescription>
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      <blip:puredescription>This video summarizes the key messages of my 2009 book &amp;quot;Friction is fiction&amp;quot; (free PDF: free PDF at http://gerd.fm/ibXx2G). The bottom line is that in a networked and digital society we can no longer merely rely on FRICTION i.e. planned hurdles and carefully placed obstactles to enforce payments or otherwise get paid for something. Most traditional friction points - whether in media / content, communications / marketing or business and commerce - can now be easily bypassed (see free music streaming vs itunes, Youtube / Netflix vs cable-tv, whatsapp vs sms etc), and this trend will only accelerate. IMHO I think it will suit us better to get used to it now, i.e. we may want to lessen our dependence on friction and increase our efforts to monetize based on radical user empowerment. Think Zappos not Barnes &amp;amp; Noble. Be sure to watch this related video from TedXWarwick on the same topic http://www.youtube.com/watch?v=wwCetNZzlao</blip:puredescription>
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      <blip:puredescription>As Kevin Kelly says we are now becoming People of the Screen - no more people of the book. Read: http://www.kk.org/thetechnium/archives/2008/11/screen_fluency.php Futurist Gerd Leonhard expands on the topic and points our the key shifts and megatrends that will impact creators, publishers and consumers alike. Read more from Gerd via http://gerd.fm/nyHF9W and peruse 100+ free presentations at http://www.slideshare.net/gleonhard/presentations</blip:puredescription>
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      <blip:puredescription>Futurist Gerd Leonhard talks about the future of the content industries, in this episode of the http://www.gerdtube.net series. To read more about his views on the future of media and content, visit his blog at http://www.mediafuturist.com/future-of-content/ 100+ slideshows on related themes are at http://www.slideshare.net/gleonhard/presentations</blip:puredescription>
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      <description>Futurist Gerd Leonhard talks about the future of the content industries, in this episode of the http://www.gerdtube.net series. To read more about his views on the future of media and content, visit his blog at http://www.mediafuturist.com/future-of-content/ 100+ slideshows on related themes are at http://www.slideshare.net/gleonhard/presentations</description>
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      <media:title>The Future of the Content Industries: Futurist &amp; Keynote Speaker Gerd Leonhard</media:title>
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      <blip:puredescription>Futurist and Author Gerd Leonhard delivers a short update where the music industry is going. Gerd co-wrote &amp;quot;The Future of Music&amp;quot; see http://gerd.fm/mWKiAQ He also wrote &amp;quot;Music 2.0&amp;quot; which can downloaded for free via http://gerd.fm/ibXx2G Read Gerd&amp;apos;s blog posts on digital music here: http://www.mediafuturist.com/digital_music/</blip:puredescription>
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      <description>Futurist and Author Gerd Leonhard delivers a short update where the music industry is going. Gerd co-wrote &amp;quot;The Future of Music&amp;quot; see http://gerd.fm/mWKiAQ He also wrote &amp;quot;Music 2.0&amp;quot; which can downloaded for free via http://gerd.fm/ibXx2G Read Gerd&amp;apos;s blog posts on digital music here: http://www.mediafuturist.com/digital_music/</description>
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      <blip:puredescription>Futurist Gerd Leonhard describes the key trends in marketing, branding, ecommerce and online transactions: going forward, INTERACTION comes before TRANSACTION, both B2C as we all as B2C. Many related slideshows can be viewed and downloaded here: http://www.slideshare.net/gleonhard/presentations Related blog posts are here: http://www.mediafuturist.com/future-of-marketing/ and at http://www.futureof.biz/</blip:puredescription>
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      <blip:puredescription>This is the video from my presentation at MediaDager 2011 in Bergen Norway see http://www.nordiskemediedager.no/speakers-8/ Topics: why data is the new Oil, why most content will be paid for by &amp;apos;attention&amp;apos;, the convergence of media and what it means, the total redenifition of &amp;apos;consumer&amp;apos;, going from &amp;apos;the network&amp;apos; to &amp;apos;The Networked&amp;apos; etc. Download the PDF at http://gerd.fm/m9SN2f</blip:puredescription>
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      <description>This is the video from my presentation at MediaDager 2011 in Bergen Norway see http://www.nordiskemediedager.no/speakers-8/ Topics: why data is the new Oil, why most content will be paid for by &amp;apos;attention&amp;apos;, the convergence of media and what it means, the total redenifition of &amp;apos;consumer&amp;apos;, going from &amp;apos;the network&amp;apos; to &amp;apos;The Networked&amp;apos; etc. Download the PDF at http://gerd.fm/m9SN2f</description>
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      <blip:puredescription>Futurist Gerd Leonhard discusses the future of media, content and entertainment at Media Future Week 2011 in Almere see http://www.mediafutureweek.nl/ ; More videos (most of the other presentations) can be found at http://www.vimeo.com/album/1602774</blip:puredescription>
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      <media:title>The Future of Media (Futurist Gerd Leonhard at Media Future Week in Almere, NL)</media:title>
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      <title>Telemedia Futures: how open technologies will shape the future of media (USI 2010)</title>
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      <blip:puredescription>This is a video of my 2010 talk at USI (Paris) and I think it&amp;apos;s still quite relevant, so check it out, below. The topic of my talk and presentation is TeleMedia, one of my most popular memes and speaking topics From the USI event page at http://gerd.fm/gZh04p &amp;quot;Fast and powerful mobile internet devices, social media, real-time search and location-based services are bringing major changes to how we communicate, connect, interact, share, consume, buy and sell, and learn. The disruption has only just started. Telecoms are poised to move up the food-chain, into content, services and experiences, while TV is quickly and totally converging with the web, and mobile devices will become the way most people will experience the Internet. Soon, data is the new oil, and &amp;apos;the cloud&amp;apos; is the oil-well. The traditional EGOsystems are becoming ECOsystems and the big Networks must now deal with &amp;apos;The Networked&amp;apos;. Where is the future going, where are the biggest opportunities (and for whom, and where), and how can we start to adapt to the future, today? Futurist Gerd Leonhard will present the key trends and foresights as well as the most likely scenarios in technology, media / content, communications and advertising, for the next 3 years...&amp;quot; You download the PDF with my slides via my blog; http://gerd.fm/gfAsUz</blip:puredescription>
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      <description>This is a video of my 2010 talk at USI (Paris) and I think it&amp;apos;s still quite relevant, so check it out, below. The topic of my talk and presentation is TeleMedia, one of my most popular memes and speaking topics From the USI event page at http://gerd.fm/gZh04p &amp;quot;Fast and powerful mobile internet devices, social media, real-time search and location-based services are bringing major changes to how we communicate, connect, interact, share, consume, buy and sell, and learn. The disruption has only just started. Telecoms are poised to move up the food-chain, into content, services and experiences, while TV is quickly and totally converging with the web, and mobile devices will become the way most people will experience the Internet. Soon, data is the new oil, and &amp;apos;the cloud&amp;apos; is the oil-well. The traditional EGOsystems are becoming ECOsystems and the big Networks must now deal with &amp;apos;The Networked&amp;apos;. Where is the future going, where are the biggest opportunities (and for whom, and where), and how can we start to adapt to the future, today? Futurist Gerd Leonhard will present the key trends and foresights as well as the most likely scenarios in technology, media / content, communications and advertising, for the next 3 years...&amp;quot; You download the PDF with my slides via my blog; http://gerd.fm/gfAsUz</description>
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      <blip:puredescription>&amp;apos;Data is the new Oil&amp;apos; according to Media Futurist Gerd Leonhard who explains the concept to Phil Blizzard during a discussion on media innovations. The CEO of the Switzerland-based Futures Agency also talks about the need for creating networked societies, social engagement and creation of tribes in order to survive online, see http://www.ameinfo.com/255427.html</blip:puredescription>
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      <blip:puredescription>This is the complete video of a 55 minute talk / session during the annual MIDEM music conference in Cannes, see http://gerd.fm/fqzCme for more details (and the PDF from the slideshow). The presentation outlines some interesting innovations from other industries and presents some ideas how these concepts could be transferred to the music industry, touching on branding, marketing, technology etc. ; I think you&amp;apos;ll enjoy this.</blip:puredescription>
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      <blip:puredescription>This is the video recording of my talk at ICTQatar (Doha), on December 6, 2010, see http://gerd.fm/7n7oUH for more details. Via Zawya.com: &amp;quot;Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: &amp;quot;In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds,&amp;quot; said Leonhard. &amp;quot;Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it,&amp;quot; he said. &amp;quot;The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade.&amp;quot;</blip:puredescription>
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      <description>This is the video recording of my talk at ICTQatar (Doha), on December 6, 2010, see http://gerd.fm/7n7oUH for more details. Via Zawya.com: &amp;quot;Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: &amp;quot;In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds,&amp;quot; said Leonhard. &amp;quot;Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it,&amp;quot; he said. &amp;quot;The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade.&amp;quot;</description>
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      <title>Exclusive Interview at ICTQatar: the future of communications and media</title>
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      <blip:puredescription>This is a fairly short interview (8 min 21 secs) with me, at ICTQatar on Dec 6, 2010, touching ; on these topics: what does a futurist do? How does the Futuresagency do? What will the future of the music industry look like? How do TFA&amp;apos;s clients manage the challenges of change? What will happen to privacy in the future? What is the future of advertising and marketing online? What about digital content piracy? You can download the PDF of my presentation here: http://www.mediafuturist.com/2010/12/the-future-of-media-my-presentation-at-ictqatar.html</blip:puredescription>
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      <blip:puredescription>This is part 2 of a video with my presentation on The Future of Advertising, with a focus on Digital Signage / DooH, mobile and social advertising, at a GEWISTA event in Vienna, November 30, 2010. ; This video is in GERMAN LANGUAGE - auf Deutsch. Das PDF ist hier (18MB): http://gerd.fm/hAJaUe Die Zukunft der Werbung ist vernetzt und fragmentiertvon http://gerd.fm/dKNWN7 &amp;quot;Social Media, Mobilit&amp;#228;t und digitalisierte Medien ver&amp;#228;ndern auch den Werbemarkt grundlegend. Werbung muss Nutzen und Wert f&amp;#252;r den Adressaten stiften, will sie geh&amp;#246;rt werden.(1.12.2010, 12:45) Der Medien Futurist Gerd Leonhard wurde von der Gewista zu einem Seminar &amp;#252;ber die Zukunft der Werbung nach Wien eingeladen. Leonhard wurde vom Wall Street Journal als einer der f&amp;#252;hrenden Media Futurists der Welt bezeichnet.</blip:puredescription>
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      <blip:puredescription>This is part 1 of a video with my presentation on The Future of Advertising, with a focus on Digital Signage / DooH, mobile and social advertising, at a GEWISTA event in Vienna, November 30, 2010. ; This video is in GERMAN LANGUAGE - auf Deutsch. Das PDF ist hier (18MB): http://gerd.fm/hAJaUe Die Zukunft der Werbung ist vernetzt und fragmentiertvon http://gerd.fm/dKNWN7 &amp;quot;Social Media, Mobilit&amp;#228;t und digitalisierte Medien ver&amp;#228;ndern auch den Werbemarkt grundlegend. Werbung muss Nutzen und Wert f&amp;#252;r den Adressaten stiften, will sie geh&amp;#246;rt werden.(1.12.2010, 12:45) Der Medien Futurist Gerd Leonhard wurde von der Gewista zu einem Seminar &amp;#252;ber die Zukunft der Werbung nach Wien eingeladen. Leonhard wurde vom Wall Street Journal als einer der f&amp;#252;hrenden Media Futurists der Welt bezeichnet.</blip:puredescription>
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      <blip:puredescription>It was a great pleasure to speak at TedX New Street in London on October 15, 2010, (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake! ; Here is my presentation PDF: http://gerd.fm/bQVFuS - do let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES The original TedX Recording hat sound problems in the beginning (bummer) so I had to cut this a bit; you can see their version here: http://www.youtube.com/watch?v=ia4cLttiXUo</blip:puredescription>
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      <description>It was a great pleasure to speak at TedX New Street in London on October 15, 2010, (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake! ; Here is my presentation PDF: http://gerd.fm/bQVFuS - do let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES The original TedX Recording hat sound problems in the beginning (bummer) so I had to cut this a bit; you can see their version here: http://www.youtube.com/watch?v=ia4cLttiXUo</description>
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      <blip:puredescription>This is a video of my presentation at the Tradedoubler 2010 Summit in Cologne, Germany, on the topic of &amp;quot;The Future of Digital Marketing&amp;quot; Please visit http://tinyurl.com/3536ymp for related footage, and download the PDF with my slides (they are hard to see in this video): files.me.com/gleonhard/vreivxThis video is in GERMAN LANGUAGE.</blip:puredescription>
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      <blip:puredescription>I am honored to have the pleasure of working with Ericsson on a few of their pretty cool future-oriented activities, including the 2020 ideas project and the PressPausePlay movie. Here is what Ericsson says about the 2020 project: ;&amp;quot;...Broadband connectivity and mobility are changing the way we live, the way we work, the way markets function, and the way societies operate. At Ericsson, we need to collaborate and get inspiration from people outside our business in order to adapt to these changes - people that take a stand, and that want to share and work together. which I think is just fabulous. In 2020 &amp;#8211; Shaping Ideas, we ask 20 thinkers to share their view on the drivers of the future and how connectivity is changing the world. They describe a future where a growing population faces never before seen challenges and opportunities; where digital natives will shape their lives and the enterprises they work for, and where technology could create a global golden age....&amp;quot;This quite snazzy video, below, was just released I believe, and it features me talking about one of my chief memes: the Future of Music and Music Like Water (a theme that I developed with my FutureOfMusic book co-writer Dave Kusek, but that originally goes back to David Bowie in the New York Times, see the picture above).Naturally, there is a ton of stuff available online, on the Music Like Water riff, but if you want to start somewhere, check out my follow-up book Music 2.0 (free online / mobile version here), my MidemNet 2009 video &amp;quot;Compensation not Control&amp;quot;, and my various slideshares on related topics, here (one of the best ones is &amp;apos;making money with music when the copy is free&amp;apos;)</blip:puredescription>
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      <description>I am honored to have the pleasure of working with Ericsson on a few of their pretty cool future-oriented activities, including the 2020 ideas project and the PressPausePlay movie. Here is what Ericsson says about the 2020 project: ;&amp;quot;...Broadband connectivity and mobility are changing the way we live, the way we work, the way markets function, and the way societies operate. At Ericsson, we need to collaborate and get inspiration from people outside our business in order to adapt to these changes - people that take a stand, and that want to share and work together. which I think is just fabulous. In 2020 &amp;#8211; Shaping Ideas, we ask 20 thinkers to share their view on the drivers of the future and how connectivity is changing the world. They describe a future where a growing population faces never before seen challenges and opportunities; where digital natives will shape their lives and the enterprises they work for, and where technology could create a global golden age....&amp;quot;This quite snazzy video, below, was just released I believe, and it features me talking about one of my chief memes: the Future of Music and Music Like Water (a theme that I developed with my FutureOfMusic book co-writer Dave Kusek, but that originally goes back to David Bowie in the New York Times, see the picture above).Naturally, there is a ton of stuff available online, on the Music Like Water riff, but if you want to start somewhere, check out my follow-up book Music 2.0 (free online / mobile version here), my MidemNet 2009 video &amp;quot;Compensation not Control&amp;quot;, and my various slideshares on related topics, here (one of the best ones is &amp;apos;making money with music when the copy is free&amp;apos;)</description>
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      <blip:puredescription>My presentation at the Google Insight event June 10, 2010, more details are here</blip:puredescription>
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      <blip:puredescription>This is a 90 minute+ video of my presentation on &amp;quot;New Insights: The Future of Business - trends, future scenarios and key insights&amp;quot; at the Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil, see more details at http://gerd.fm/aMKCqT The PDF with the slides can be downloaded at files.me.com/gleonhard/fvrz85 (30MB PDF); all material is creative-commons-licensed (attribution required / non-commercial). The video was shot with a Kodak Z1 - please exclusive the low sound quality. Topics include: broadband culture and mobility, social media, the link economy, the culture of participation, open economy paradigms, cloud computing futures, the network vs the networked, selling 2.0, privacy and much more</blip:puredescription>
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      <blip:puredescription>This is the complete, 75-minute video of my appearance on Brazil&amp;apos;s most popular talk show on Public TV, called Roda Viva http://www.tvcultura.com.br/rodaviva/ (on the TV Cultura channel). I was delighted to be invited to the show, and really enjoyed being &amp;apos;grilled&amp;apos; by the super-smart journalists and Brazilian media experts in the studio. We could have talked forever! The show was originally broadcast on April 26 but unfortunately the webcast did not work very well so this is the first time I have seen the video, myself, and thanks to Roda Viva / TV Cultura I am delighted to be able to share this recording with you, as well. More information about the show is http://www.mediafuturist.com/2010/05/video-audio-roda-viva-tv-cultura-brazil-april.html. Related activities on this trip include: my presentation for NBS Brazil &amp;quot;The Future of Communications and Business&amp;quot;, and my presentation at Fundacao Dom Cabral (one of Brazil&amp;apos;s best business schools) on &amp;quot;The Open Network Economy&amp;quot;. Please note: the video is half Portuguese (the questions) and half English (my replies)</blip:puredescription>
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      <blip:puredescription>Gerd Leonhard&amp;apos;s talk and presentation at TMForum / Management World 2010 in Nice/ France, on the topic of The Future of the Telecom, Media, Mobile and Content. This video was filmed with a Kodak ZI8, at a private session with 20+ Executives from Telecoms and ICT companies from 10 different countries. You can download the PDF here http://goo.gl/t6d8 The video is a bit odd at times since I am not always visible in the frame - but still worth your time I think!</blip:puredescription>
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      <blip:puredescription>This is a self-produced video of my presentation at the http://www.books20.net event in London, on March 19, 2010; shot with a Kodak Zi8 camera. You may want to download the slideshow&amp;apos;s PDF at http://gerd.fm/azt9Pd and click along with the video, since the slides are not fully visible on this video. Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of &amp;apos;Reading 2.0&amp;apos;, the new definition of books, media as a service and the potentials of &amp;apos;content in the cloud&amp;apos;, the future role of publishers... and much more. Direct download of the PDF (32MB PDF) files.me.com/gleonhard/824xup (Creative Commons non-commercial, attribution licensed, as always)</blip:puredescription>
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      <blip:puredescription>There is a bunch of interesting commentary in here, I believe (must have had a good day;). Thanks to BTNet Turkey for sharing this video with me. More at http://www.mediafuturist.com/2010/01/turkish-teknolojitv-interviews-me-bilisim-zervisi-2009-istanbul.html</blip:puredescription>
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      <description>There is a bunch of interesting commentary in here, I believe (must have had a good day;). Thanks to BTNet Turkey for sharing this video with me. More at http://www.mediafuturist.com/2010/01/turkish-teknolojitv-interviews-me-bilisim-zervisi-2009-istanbul.html</description>
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      <blip:puredescription>Media 2.0: open, mobile, social... and paid? Presentation at Mobile Monday Germany (PDF and details here: http://www.mediafuturist.com/2009/11/media-20-open-mobile-social-and-paid-mobile-mondayde.html ) I always enjoy the Mobile Monday events - great people that are keen to talk, learn and exchange the latest developments and ideas in the mobile space (my previous, Mobile Monday Amsterdam PDF is here or here btw, and the video is here). Update: the video from this event is now available on YouTube.As promised, here, below, is my slideshow and PDF from today&amp;apos;s gig in Munich, on the topic of &amp;quot;Media 2.0: Mobile, Social, Open...Free?&amp;quot;. Enjoy. Share.</blip:puredescription>
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      <description>Media 2.0: open, mobile, social... and paid? Presentation at Mobile Monday Germany (PDF and details here: http://www.mediafuturist.com/2009/11/media-20-open-mobile-social-and-paid-mobile-mondayde.html ) I always enjoy the Mobile Monday events - great people that are keen to talk, learn and exchange the latest developments and ideas in the mobile space (my previous, Mobile Monday Amsterdam PDF is here or here btw, and the video is here). Update: the video from this event is now available on YouTube.As promised, here, below, is my slideshow and PDF from today&amp;apos;s gig in Munich, on the topic of &amp;quot;Media 2.0: Mobile, Social, Open...Free?&amp;quot;. Enjoy. Share.</description>
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      <title>Music Like Water: why, what, when and how (Gerd Leonhard Presentation at A2N Berlin)</title>
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      <blip:puredescription>This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music ecosystem can unfold...&amp;quot;</blip:puredescription>
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      <description>This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music ecosystem can unfold...&amp;quot;</description>
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      <blip:puredescription>This is a summary of where things are going for the music industry: from selling copies to selling access, from control to openness, the flat rate for digital music, free / freemium / feels like free, social networking &amp;amp; music, mobile music etc. More at www.musiclikewater.com, free books and PDFs at Payingwithattention.com Enjoy! And if like this video please follow me at www.twitter.com/gleonhard</blip:puredescription>
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      <blip:puredescription>What in the world is Music 2.0? Futurist Gerd Leonhard&amp;apos;s slideshow presents the concepts behind an open, networked, interdependent, mobile-centric, web-native music industry.More on Gerd&amp;apos;s blog (includes the PDF) www.mediafuturist.com/2009/06/new-video-music-20-in-90-se... and check out the free book at www.music20thebook.com More free content at www.payingwithattention.com</blip:puredescription>
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      <title>The Future of Content &amp; Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard @ eComm 2009)</title>
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      <blip:puredescription>Futurist Gerd Leonhard&amp;apos;s presentation on the Future of Content &amp;amp; Telecom at the eComm Conference in San Francisco (link incl. PDF of slides, too). Topics: Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where &amp;apos;your cloud&amp;apos; holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &amp;amp; trust economy, the latest developments in next generation advertising, and the growing economic power of those &amp;apos;new generatives&amp;apos; (&amp;gt; Kevin Kelly)...&amp;quot;</blip:puredescription>
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      <description>Futurist Gerd Leonhard&amp;apos;s presentation on the Future of Content &amp;amp; Telecom at the eComm Conference in San Francisco (link incl. PDF of slides, too). Topics: Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where &amp;apos;your cloud&amp;apos; holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &amp;amp; trust economy, the latest developments in next generation advertising, and the growing economic power of those &amp;apos;new generatives&amp;apos; (&amp;gt; Kevin Kelly)...&amp;quot;</description>
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      <blip:puredescription>Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the &amp;apos;digital natives&amp;apos; will run the show, and they expect Radio &amp;amp; TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios. More at www.mediafuturist.com</blip:puredescription>
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      <description>Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the &amp;apos;digital natives&amp;apos; will run the show, and they expect Radio &amp;amp; TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios. More at www.mediafuturist.com</description>
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      <blip:puredescription>This is a video of my speech I held at the RSA as part of an event on April 8 2009, entitled &amp;quot;New Media Futures: what next for content and creativity&amp;quot; Topics: The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the &amp;#8220;freeconomics&amp;#8221; generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? More details: RSA http://tinyurl.com/cxfxq4 (includes Audio Download) Slideshare PDF http://tinyurl.com/c6hw7f More details on my blog http://tinyurl.com/dawous Sorry that the lighting is not so good on this video ;(</blip:puredescription>
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      <blip:puredescription>Download Mobile Content Future Gerd Leonhard Momo Amsterdam Public 15 MB PDFEvent details here. Twitter back-channel here. Some predictions: the next 18 months &amp;#8226; Twitter will reach 50 Million + Users &amp;#8226; Facebook will become the default social utility - and the biggest global Content Broadcaster &amp;#8226; Google will double it&amp;#8217;s Advertising revenues &amp;#8226; The RIAA and the IFPI will run out of cash &amp;#8226; Telecoms will get flat-rate content licenses &amp;#8226; Skype will re-emerge as content player</blip:puredescription>
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      <blip:puredescription>Topics: A drastically different Broadband Culture is imminent - total mobility, always-on, low-cost Internet access, constant peering and pervasive social media, rivers of news and oceans of content. Developing nations will go straight to digital content-access, straight to mobile EVERYTHING and straight to next generation advertising and marketing. Control, Domination and Push / Monolog is out; Openness, Collaboration and Conversation is in. From EGOsystem to ECOsystem. Gerd describes the New Data / Content / Advertising Economy, and where things are going in the Content Industries. More at http://www.mediafuturist.com Follow Gerd at www.twitter.com/gleonhard</blip:puredescription>
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      <blip:puredescription>The traditional Telecom vs Content debate is over. Content needs Telcos need Content - radical user empowerment has led to a situation where NEITHER will generate enough revenues in the future unless new business models can be jointly created. It&amp;apos;s a question of mutual interest not who wins and who loses. Welcome to the 21st century content economy! More at my blog http://tinyurl.com/cuaca4 or at http://www.slideshare.net/gleonhard or at http://www.twitter.com/gleonhard</blip:puredescription>
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      <blip:puredescription>The End of Control &amp;amp; The Future of Content:The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called intellectual property thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day? But the reality is that every click inadvertently makes another case for the consumers ever-increasing rise in importance. Within all the conversations I have had about things like commercial content versus shared content, about the read-only or the read-write web, and about copyright versus Fair Use, the crucial question always seems to boil down to WHERE IS THE CONTROL HERE, i.e., questions such as Who will control this new media universe and How much control do I need to run a revenue-generating business?http://www.endofcontrol.comThis even occurred on March 2, 2009</blip:puredescription>
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      <description>The End of Control &amp;amp; The Future of Content:The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called intellectual property thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day? But the reality is that every click inadvertently makes another case for the consumers ever-increasing rise in importance. Within all the conversations I have had about things like commercial content versus shared content, about the read-only or the read-write web, and about copyright versus Fair Use, the crucial question always seems to boil down to WHERE IS THE CONTROL HERE, i.e., questions such as Who will control this new media universe and How much control do I need to run a revenue-generating business?http://www.endofcontrol.comThis even occurred on March 2, 2009</description>
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      <blip:puredescription>Futurist Gerd Leonhard presents his vision on The Future of Music &amp;amp; Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. Details at http://tinyurl.com/d9ew4a Plugg 2009 was a great event - lots of great speakers and conversations; one of the best conferences I&amp;apos;ve been to in the past 9 months. Here is the PDF with my presentation; this deck actually includes some slides that I was not able to actually show due to timing constraints: Future of Media Gerd Leonhard @ Plugg 2009 PDF 15MBYou can use #plugg to find twitter updates on Plugg (btw I&amp;apos;m @gleonhard). If you liked my talk at Plugg, please feel free to connect with me: *but be sure to mention the Plugg connection. Thanks. Check out another ~30 slideshare decks here, videos are here (Blip.tv - download to iPod, too). If that&amp;apos;s not enough to keep you busy for a while... here is more Free Content from me;)</blip:puredescription>
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      <blip:puredescription>This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users &amp;amp; fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. See my blog for more details and the PDF of this presentation. The MidemNet blog is hereMy free book, Music 2.0, is here, btw.</blip:puredescription>
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      <description>This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users &amp;amp; fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. See my blog for more details and the PDF of this presentation. The MidemNet blog is hereMy free book, Music 2.0, is here, btw.</description>
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      <blip:puredescription>Futurist Gerd Leonhard on the Future of Copyright, Content, Artists &amp;amp; Fans, Part of the 2008 Ars Electronica Symposium Details here: http://www.mediafuturist.com/2008/09/a-new-cultural.html and here: http://www.mediafuturist.com/2008/11/crowd-sourced-v.html</blip:puredescription>
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      <blip:puredescription>From IT/Media Conversations : http://tinyurl.com/5w6l8f Auguts 2007 50 minutesOn The Future of Media: Gerd Leonhard expands on the key topics introduced in his first book &amp;quot;The Future of Music&amp;quot; while escalating the debate out of the music realm and into media at large. He addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow ( i.e., distribution) are no longer available. Interviewed by Ralph Simon</blip:puredescription>
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      <blip:puredescription>This is video with the entire &amp;quot;Future of Media&amp;quot; talk I gave at the Google London office in July 2008. Topics: The Media Industry is in total upheaval due to the Internet - it took a lot longer than anticipated but it&amp;apos;s now even more disruptive than we ever imagined. New and rapidly emerging cultural practices fueled by technology are erupting all around us: creators and users are both going direct (and overlap, too!), &amp;apos;Feels like Free&amp;apos; has become the standard for music and video, complete fragmentation of audiences threatens many incumbent media business models, and Search now is Media. And finally, the Social Web may be alleviating the need for advertising as we knew it: brands can now pull the people formerly known as consumers with ads that are or feel like content, &amp;apos;meet&amp;apos; and befriend users directly and engage them rather than enrage them with meaningless banners or TV spots. What would a web-native media ecosystem look like, and what will this mean for Marketing, Branding and Advertising? In a world where listening to / watching anything equals copying, downloading or receiving content, where access replaces ownership, how will content creators generate revenues? Is &amp;apos;Control&amp;apos; over media needed in order to monetize it, and if not, what are the alternatives? Will everything be free, wholly supported by Advertising and Up-selling? More The_future_of_media_presentation_at_google_london_gerd_leonhard.pdf Thanks to Google UK for making this video!</blip:puredescription>
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      <title>So what in the world IS a Media Futurist (Gerd Leonhard)</title>
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      <blip:puredescription>I get this question all the time: what do you actually DO? What do people want from a &amp;apos;Media Futurist&amp;apos;? What do you speak about? So - here are some answers; just a free nice images (Flickr-fueled) and headlines. The rest is all at www.mediafuturist.com.... Enjoy.</blip:puredescription>
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      <blip:puredescription>The technology-fueled &amp;apos;Culture of Participation and Sharing&amp;apos; is now changing the content and media industries at a very rapid pace. Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and now on-demand streaming has uprooted the recorded music industry. Any successful &amp;apos;content&amp;apos; player must now develop and put in place a web-centric (and web-native!) business model that is based on unrestricted sharing and user-engagement as THE crucial starting point.</blip:puredescription>
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      <blip:puredescription>Sharing content online is becoming a major driver of the new media economy, whether it&amp;apos;s music, video, TV or news. Sharing creates Context, Relevance, Meaning and thereby Value. People now subscribe to People - and Mass Media(!) www.mediafuturist.com</blip:puredescription>
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      <blip:puredescription>The debate is raging on whether Content is King, or whether Search / Platforms / Technology will be King. How can a content creator (or their agents i.e. studios, labels etc) make money if &amp;apos;free&amp;apos; copies of everything are available to anyone that cares to look for them, when there is so much content available that the perceived value drops to zero, and when highspeed wireless networks turn every user into a walking digital content archive. Futurist Gerd Leonhard comments on a Huffington Post April 2008 column by Jonathan Handel entitled &amp;quot;Content is Worthless&amp;quot;, draws from some of Kevin Kelly&amp;apos;s &amp;apos;Technium&amp;apos; writings, and concludes that in the Future &amp;quot;Context is King&amp;quot;. Read more at www.mediafuturist.com</blip:puredescription>
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