I had the pleasure of speaking at the annual PICNIC conference in Amsterdam, on September 25, 2008, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way. In this PICNIC Special, the future of the music industry will be presented by keynote speaker and Media Futurist Gerd Leonhard, followed by four exciting case studies from start-ups and artists. Hosted by the Music Center the Netherlands, the afternoon will be moderated by the most passionate Dutch new media & music lover, Erwin Blom." This was a fun event, and Erwin did a great job hosting it, the only drawback being that it was somewhat a bit on the sidelines of this really super-interesting conference, and it also felt a bit like the real 'action' is no longer anywhere close to the digital music turf. For me, the most interesting 2 companies that presented after I did 'my thing' were Twones and TribeofNoise. Check them out. Below is the link to the PDF with most of my presentation (8 MB, 42 pages) gerd_leonhard_new_music_economy_at_picnic_2008_ams.pdf Download the Music2.0 book here... btw;)The video was shot and encoded by Hessel van Oorschot, CEO of TribeofNoise, credit is also given to http://www.evideo.tv Thanks Hessel!
The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. Co-author of the influential book ‘The Future of Music’ (2005, Berklee Press), author of ‘Music2.0’ (2008), ‘The End of Control’ (2007) and 'The Future of Content' (2011), Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2002, following a decade as digital media entrepreneur and start-up CEO, Gerd speaks at conferences and seminars around the globe on the Future of Media, Content, Technology, Business, Advertising, Telecom, Communications and Culture. Since 2011, Gerd's area of expertise also includes important "green" topics. Gerd's keynotes, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring, motivational style. With engagements in 43 countries since 2003, Gerd has addressed over150'000 professionals, and is considered a key influencer. His diverse client list includes Nokia, Google, Sony-BMG, Telkom Indonesia, Siemens, Kuoni, RTL, ITV, the BBC, France Telecom/Orange, Deutsche Telekom, The Financial Times, DDB, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London). He resides in Basel, Switzerland. www.futuristgerd.com www.thefuturesagency.com www.twitter.com/gleonhard www.gerdtube.net