From IT/Media Conversations : http://tinyurl.com/5w6l8f Auguts 2007 50 minutesOn The Future of Media: Gerd Leonhard expands on the key topics introduced in his first book "The Future of Music" while escalating the debate out of the music realm and into media at large. He addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow ( i.e., distribution) are no longer available. Interviewed by Ralph Simon Less