slides: http://www.slideshare.net/mbloomstein/content-strategy-message-matters All too often, when charting the plan toward consumer engagement, content seems to be an afterthought. However, web content is the key to a successful user experience and delivering a consistent brand message. This session will outline the principles of a sound content strategy and how to create one. Moderator: Andrew Bredenkamp, CEO, Acrolinx Colleen Jones, Founder, Content Science Margot Bloomstein, Principal, Appropriate, Inc. Note: The Microphone used at GB2010 was defective (as you may have noticed in other videos). We did our best to salvage What we could and will be doing it better and faster this year - ST
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