Gathering Customer Intelligence - Are You Listening to Your Customers?

Slides: http://www.slideshare.net/sibbotson/gilbane-boston-2010-gathering-customer-intelligence-are-you-listening-to-your-customers-6080360 In order to be persuasive, one must first be perceptive. The perceptive layer, or customer intelligence layer, of a web property is a key component of successful online engagement. This session will review the best practices for how to 'listen' to consumers through the use of analytics, search, social media, etc, and how to integrate this information back into your web presence to improve the user experience, engage consumers, and ultimately increase conversions. Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell's Gilbane Group Shannon Ryan, President & CEO, non-linear creations Randy Woods, Co-Founder & Executive Vice President, non-linear creations