Gilbane Group Video
About this original series
The Gilbane Group is an analyst & consulting firm focused on content technologies. Whether it involves web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, XBRL, or related technologies, we can help you make vendor-neutral well-informed decisions. To learn more, explore our site, or email us.
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# Episodes
22 episodes -
Rating
TV-G
Episodes of Gilbane Group Video
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How to Build a Content Strategy - Practical Prin...
slides: http://www.slideshare.net/mbloomstein/content-strategy-message-matters All too often, when charting the plan toward consumer engagement, content seems to be an afterthought. However, web content is the key to a successful user experience and delivering a consistent brand message. This session will outline the principles of a sound content strategy and how to create one. Moderator: Andrew Bredenkamp, CEO, Acrolinx Colleen Jones, Founder, Content Science Margot Bloomstein, Principal, App...
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Release date
Nov 15, 2011
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Runtime
58:29
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Gathering Customer Intelligence - Are You Listen...
Slides: http://www.slideshare.net/sibbotson/gilbane-boston-2010-gathering-customer-intelligence-are-you-listening-to-your-customers-6080360 In order to be persuasive, one must first be perceptive. The perceptive layer, or customer intelligence layer, of a web property is a key component of successful online engagement. This session will review the best practices for how to 'listen' to consumers through the use of analytics, search, social media, etc, and how to integrate this information back ...
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Release date
Nov 14, 2011
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Runtime
58:32
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Putting it into Action – Molding the Customer Ex...
Having trouble getting started? With all the talk about Customer Intelligence Engines, Audience Engagement Frameworks, perceptive and persuasive content, etc., what can the average organization do to implement such capabilities? This will be an engaging how-to session to demonstrate a process for how organizations can get started leveraging their content to engage consumers in a personalized, meaningful way. Moderator: Randy Woods, Co-Founder & Executive Vice President, non-linear creations Me...
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Release date
Jan 18, 2011
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Runtime
01:13:46
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T3. Rethinking Content Management Systems
User expectations and new technology have changed the role of content management and delivery systems. Interactive capabilities of Web 2.0, convergence of back end and front-end systems, and other factors are changing how we manage and deliver content.Moderator: ; Dale Waldt , Senior Consultant, Outsell's Gilbane GroupDeane Barker , Content Management Practice Director, Blend InteractiveDawn of the Web Content Delivery System (WCDS)Laurence Hart , Director of Technology Solutions, Washington C...
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Release date
Jan 7, 2011
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Runtime
54:42
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Gilbane Boston 2010 Analyst Debate
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of (largely competing) expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.http://gilbaneboston.com
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Release date
Dec 7, 2010
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Runtime
01:07:11
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Federated Search- Chuck Scyphers Previews T10 Gi...
Microsoft's SharePoint software is rapidly becoming a core platform in the enterprise IT infrastructure of many organizations. Managing the design, execution, quality, and range of search implementations in and around SharePoint has become a key priority for both IT and line-of-business managers. In this session, you will hear from thought leaders and leading practitioners about how they are making SharePoint information accessible to employee groups through innovative applications of search t...
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Release date
Nov 24, 2010
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Runtime
04:00
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Content Technology Trends of 2010 - Discussion w...
Cheryl McKinnon, CMO of Nuxeo, discusses the top trends in content technology she saw in 2010, and what she forsees is needed to bring it to the next level. Find Cheryl as part of the Content Technology Keynote Panel (T1) at Gilbane Boston. http://gilbaneboston.com/conference_program.html#t1
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Release date
Nov 24, 2010
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Runtime
05:41
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Mobile Content- Smartphones vs. Tablets: Ned May...
Are Smartphones and Tablets A Content Provider's Field of Dreams? ;As smartphones and tablets grow in usage, publishers are eager to learn more specifically how owners are using these devices to interact with content. Are user expectations and habits different on tablets from what they are on, say, notebooks or netbooks? This session looks at some recent Outsell consumer research into these questions and others about this new generation of devices.(Note: The session is actually P3)http://gilba...
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Release date
Nov 17, 2010
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Runtime
02:07
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Enterprise Collaboration: Larry Hawes Previews D...
Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. W...
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Release date
Nov 9, 2010
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Runtime
04:09
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Digital Publishing- Current Landscape of the Pub...
Here Bill is asked about new & key issues facing the publishing industry today as reflected in Gilbane Groups' most recent report ; Download the Report free
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Release date
Nov 8, 2010
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Runtime
22:48
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