Hannah gives a speedy overview of the AmbITion project, explain the focus of the roadshow and talk about why digital development is essential for the arts sector. Explaining how changes in socio-economic and cultural behaviours affect the landscape in which we work. Hannah shows how digital developments create benefits and opportunities for any arts organisation. www.consultrudman.comThis presentation was at AmbItion Roadshow South West, at Watershed, Bristol, 9th July 2009.