Mark Rotblat http://tubemogul.com Get Seen http://stevegarfield.com/getseen Interview Transcript: Steve Garfield: Okay, this looks brilliant. All right, so tell me who you are. Mark Rotblat: Yeah, so hi I'm Mark Rotblat with TubeMogul and we're a web video distribution and analytics company. So, if you're getting your videos out to all the distribution points where people are actually consuming content, it's a pain to upload at each of the sites. So, if you up load to us once, then you can choose the sites that you want to distribute to and we get it out to your channels. We take care of the metadata, the size requirements, transcoding issues. We get it out there then we pull back the viewership information from across those sites, so you can see in one single dashboard how your videos are performing across the web. Steve Garfield: What advice would you have for, let's say, businesses who want to put video on the web like what do you see that's successful in online video? Mark Rotblat: Yeah, that's a good question because people are really testing the waters to figure out what works and businesses whether they are media companies that are testing things out to see how their audiences can be or brands and advertisers that are doing branded content, they are finding that if you distribute to multiple places, you can double your audience rather than just having it in one location like on your own site or just on YouTube. So, they can build communities on different platforms. We're seeing that the brands and advertisers are able to really put out content that allows them to listen whether it's customer service or it's instructional in nature and they just are able to put their brand out there. It's a big value. For media companies, they're finding that there are audiences that don't want to be interrupted with commercials and they're going to the web to consume content. This is a new platform and new way to reach those users. Steve Garfield: So, some of the companies are maybe redistributing content they already have and some are creating new for the web? Mark Rotblat: Yes, both. So, we see some larger media companies that have old libraries of content and so they are using those libraries to go ahead and test and see different audiences on different platforms. There are those media companies that are just creating web-specific series and seeing how those audiences react. Steve Garfield: So, let's talk about what exactly do they do when they have a video like what kind of quality do they give you and do you like save it and send it around? Just briefly, how does that work? Mark Rotblat: Yeah, it varies in terms of quality but more and more we're seeing higher and higher quality content, HD. They may be anywhere from 100 megabytes or 30, 40 megabytes up to 1000 and they are distributing that content through us. So, they're really testing what platforms can provide the best return based on quality. Steve Garfield: What's the secret to online video. You might not know it, but you might say suggestions or something. Mark Rotblat: No, I've got ideas. There are just a lot of secrets I think. Steve Garfield: There are a lot of secrets? Mark Rotblat: Let me boil down I think some of the most important things. Number 1 is distribution. I mean, obviously, that plays to our product but we have found on average getting it out to more places doubles your audience. Number 2, and also audiences are fragmented and they want to consume the content where they want to so get it to them. Second is have regular recurring content. If you don't do that, you lose audiences. If you want to build communities, you have to put it out maybe on a regular schedule or at least regularly and so that's a key component to being successful and then the building community aspect, that's the hard part. There are no shortcuts. You have to build your audience by that person to person content whether it's through friending, tweetering, through the different profiles. That's a lot of work, but that's really critical and it's something that a lot of people try to skirt and it hurts them. Steve Garfield: And where do they visit you on the web to check out your stuff? Mark Rotblat: www.tubemogul.com. Steve Garfield: Okay, great, thanks. Mark Rotblat: Thank you. Less