Jeremiah Owyang: Best Practices for Online Communities as a Marketing Tool

Presentation given by Jeremiah Owyang, Senior Analyst, Social Computing, Forrester Research, at the Business Applications of Social Networking conference, held March 25, 2008 at the Computer History Museum. The conference was a presentation of the Forum for Women Entrepreneurs and Executives, in Partnership with Eastwick Communications and Ustream.TV, and was sponsored by Google.

Forum for Women Entrepreneurs & Executives

In 1993, Jennifer Gill Roberts and Denise Brosseau, two MBA students at Stanford University, founded FWE&E as part of an independent project to evaluate the success factors for women entrepreneurs, with a particular focus on their access to venture capital.Since its inception, the organization has grown and expanded exponentially, and now serves both entrepreneurs and senior-level executives at established companies.Selected Companies RepresentedEstablished CompaniesBEA Systems Boston Scientific eBAY EMC Google Hyperion Microsoft Oracle SAP SymantecEmerging Companieschinablue Conformia Software Corefino Les Concierges MetricStream MyOfferPal QUIXIT SkyFlow Vocera Communications WhaBAMService ProvidersComerica Bank DLA Piper Rudnick Gray Cary Fenwick Grant Thornton K&L Gates Orrick, Herrington & Sutcliffe Pillsbury Winthrop Shaw Pittman Silicon Valley Bank Wilson Sonsini Goodrich & Rosati And many othersSince the organization was founded, our members have attributed many of their business successes to the connections they have made through their participation in FWE&E.FWE&E members have: • Founded more than 300 companies • Created over 5000 jobs • Raised more than $1.5 billion in venture funding • Generated more than $2 billion in revenue for their companies