GB Group Plc (GBG)
Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.0
URU and ID3 are not, as you may imagine, characters from Star Wars or Dr Who.

They are nifty little bits of technology which allow companies to know exactly who and where customers are.

Not only does this have obvious commercial uses, but also tackle the rather trendy identity fraud.
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Oh, look at that.
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