RAMP Powers Video Discovery for CNBC, Thomson Reuters, FOX, others
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The effective transcription of video clips, coupled with contextual tagging, is essential to the discovery of videos material, says Tom Wilde, CEO of the Boston-based RAMP, formerly known as EveryZing.

The company announced its name change today at the Streaming Media West show in San Jose along with the launch of "content optimization" platform for media publishers.

The service is currently implement with media giants including Thomson Reuters for its Reuters Insider program a subscription services which includes a number of business programmers including Beet.TV. RAMP's engine automatically transcribes Beet.TV content and inserts hyperlinks. (See an example below.)

The company does the same for CNBC and FOX. It is now seeking to expand its offering to many more publishers along with marketers who are seeking to have their content discovered more broadly.

The company is also selling its hosted software solution with partners including thePlatform, Brightcove and YuMe. The service and targeted for bigger enterprise users.

RAMP has been spun out of BBN Technologies, the Boston-based defense-technology firm which was sold in October to Raytheon. RAMP has raised funds from venture firms and $8.25 million from the NBC Universal venture fund in May.

I spoke with Tom at the Beet.TV offices a few days ago.

Andy Plesser, Executive Producer

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