New Apple TV Subscription Service: Not so Fast, Forrester's Bobby Tulsiani
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Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30.

Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles.

Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV.

Andy Plesser, Executive Producer

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