The Trouble with Online Video is Scale, Time Inc. Digtal Boss Vivek Shah
Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0

The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc.

At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators.

Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million.

Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP.

Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc.

Andy Plesser, Executive Producer

Play episode as :
Oh, look at that.
No one has commented yet. Be the first!
Hey! You must be logged in to add comments. Login or Register.
You've reached the newest episode.
You've reached the oldest episode.