Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
Forrest Schaaf, Partner, Schaaf Consulting (Moderator) Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details) Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management) Rob Key, CEO, Converseon (Search engine optimization) Fran Maier, Executive Director and President, TRUSTe (Goodware or badware – making black and white out of gray) Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Play episode as :
Select a format
Source — Windows Media (.wmv)
web — MP3 Audio (.mp3)
web — Flash Video (.flv)
Portable (iPod) — MPEG-4 Video (.m4v)