Dillinger & Kovach has been asking mid to upper level managers, between the ages of 35 and 45, what they would most like to see when considering buying a staffing company.


#1. Brand, not personality. (In other words, the company's brand has a strong showing and isn't built around a person)

#2. Must be technologically sound. (Most reported that they would like to see a deep web presence to include cutting-edge web technology, sound SEO and strong social networking roots)

#3. Location. (This is obvious. They want to know that the area is poised to grow, low on taxes, lax on government regulations)

#4. Revenue. (Obvious)

#5. Qualified Staff. (Staff must be experts, well trained, courteous, able to further the brand)

It's interesting to note that revenue and expertise ranks below brand and technology. Dillinger & Kovach believes that this is because a great buyer can remedy the revenue and staff gap on their own. But what they cannot do is play catch-up to a gap in technology or brand.

So how will your firm respond to this need? Will your company be valued at $1M or $5M when you are ready to sell? With a dedicated effort to brand awareness and technology, you may be looking at a large gap in company valuation in your favor.

Cheers!

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